Ratings: Younger women like Magic, older women? Not so much
Don Day | September 26, 2004The big story out of the spring book was primarily the fall from grace for KQXR/KZMG/KSAS. All three younger skewing stations had a tough go of it.
In the morning, KZMG grabbed the #4 spot among women 18-34. In women 25-54, KZMG doesn’t crack the top 10. KSAS isn’t in either top 10. KCIX tops both lists.
KARO-FM’s morning show (Air1) has a surprising little blip in the W18-34 category — tying KXLT, KKGL and KTSY.
