Bustos booms in B-town
Don Day | February 27, 2006Bustos media is continuing its push in to the Boise market. The company now oficially owns KQTA, licensed to Homedale. R&S Media now has an extra $2.3 million to spend.
Bustos has been operating the station through a Local Marketing Agreement since June.
Bustos also owns KDBI at 101.9 FM, and KQTA at 106.3 FM.
Look at the Idaho Department of Commerce and Labor’s recent report on Hispanic buying power in Idaho. Bustos will know how to approach the markets and advertisers where that previous owners and other latino format operators have only had marginal success. There’s alot of money to be made in these minority formats in Idaho.