Dum adds: Weight Watchers, Body Wraps & Saturn
Don Day | September 19, 2006It’s time for another rousing round of… “Dum Adds!”
- Someone should convince Weight Watchers to customize its spots for the Boise market… and maybe get a better website name. The ads repeatedly direct you to punch up “weightwatchersofsaltlakecity.com.” If they can’t go to all the trouble of registering “WeightWatchersofBoise.com” – at least pick a neutral domain (WeightWatchersIntermountain.com perhaps?).
- I’m not really sure what an Energetic Body Wrap is – but the voiceover on this spot is beyond is hard to understand. The poor lady’s emPHAsis is usually on the wrong sylABLE.
- Will someone PLEASE stop clients from voicing their own spots? Sheree Atagi from Saturn of Boise comes to mind…
- NO MORE NANCY ROCHE JINGLES! The Montego Bay bed sounds just like the old River Festival song. One slide whistle is too many.
On the flip side – I’m completely contradicting BOTH of the last two points – but I like that Zamzow’s turns their ads in to PSAs for community organizations from time to time. Both the Idaho Humane Society and Zoo Boise are beneficiaries. I wouldn’t be surprised it Zamzow’s gets some sort of station discount – but whatever the case – the spots build admiration for the Zamzow’s brand, and help a few good local causes.

KQXR/100.3 The X is rotating a new promo about the morning show.
The “Idaho Baked Potato” Carlos Morales is teaming up with his old KZMG/Magic 93.1 pal Scooter B. and several others for a new national mix show.
This is the third year in a row I’ve asked this… but is there an older Boise radio promotion than Rocktober?

Recent comments