Ratings: My/Wow: Slight improvement
Don Day | August 18, 2007The theme of this book would be no where to go but up With so much turmoil – you pretty much have to discount the numbers for about half a dozen stations: KSRV, KAWO, KTMB, KAYN, KFXD, KCID and KGEM.
Then-KTMY bounced from a 1.4 in spring 2006 (its first book as My Country 104.3) to a 2.0 in spring 2007. While that’s an 80% increase – the overall number is small. The WOW folks should roll out the “fastest growing country station” line…
Where did WOW take its audience gain from? Hard to say – KIZN saw huge year-to-year growth, while KQFC fell only slightly. KSRV exited the country market, but KFXD was still a factor. The next book will be the key indicator of how WOW is affecting the market, if at all.
My headline for this one would have been:
“WOW. MY Goodness.”
If I am not mistaken, Wow only had 1 month in this book. My Country was in place for the first 2 months. I wonder how the month to month growth was?