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Hooker no longer Hooker, but still Hooker

Don Day | October 11, 2007

KSAS/103.3 Kiss FM morning dude Hooker has dropped the name given to him by Jeff Cochran – but the station is still calling the morning show Hooker in the Morning.

Confused? Yeah, me too. He’s now going by John – as in “Hey, it’s John and Chad, and we make up Hooker in the Morning.” The pair are doing a marathon today – blowing out the midday, afternoon and night shifts (they’re still on the air as of 7:30pm) to qualify people for a chance to win a BSU/Hawaii trip.

New habits die hard – both Lucky the DJ and Chad repeatedly called John “Hooker.” Color me utterly confused

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3 Responses to “Hooker no longer Hooker, but still Hooker”

  1. The says:
    October 12, 2007 at 2:08 am

    Way to confuse the audience, KSAS!

    Consistency, who needs it? That kind of thinking is SO pre-9/11.

    Reply
  2. clint says:
    October 12, 2007 at 8:17 am

    How lame do they think the listeners are. I happen to listen to the station so its not that i just tuned in to the station for their antics yesterday (the whole boss threatening their jobs) and this morning a dj saying that they are in jail and suspeneded. This has been played over and over in other markets and stations. If it worked for them ratings and listening wise good for them but i just feel that this act they did yesterday ,you could see right through it

    Reply
  3. Don@IdahoRadio says:
    October 12, 2007 at 6:07 pm

    it was pretty lame, clint… I get sick of the “oooo… the boss is threatening us” stuff. Art Gregory played a tape of a similar stunt being played in Boise in the 1970s. The marathon idea wasn’t half bad… but the “ya fired” stuff was cheeseball.

    Reply

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