Magic pokes fun at Kiss’ cagey contests
Don Day | October 11, 2007KZMG/Magic 93.1 is running promos for its upcoming flyaway blitz. The station says it will give away a trip every 93 minutes, and is emphasizing that the contest will be an actual trip, not a qualification for a chance to win “like some other stations.” The “Flyaway Frenzy” hasn’t yet started.
As you know, KSAS/103.3 Kiss FM has been giving away a series of trips this summer, with a large number of qualifiers that it poses as winners of the big prize.
A radio station (KSAS/103.3 Kiss-FM)being less than candid with its listeners as a means of hyping listenership during a rating period? Gee, I’ve never heard of that before. In some quarters this would be referred to as the sacrifice of long-term listener relationships at the expense of an attempt to score short-term gains. Others would call it deception, nefarious prevarication or just being cheap.
It would be interesting to know the nature of the “trips” Magic plans to give away every 93 minutes. A trip from Boise to Mt. Home? From Bannock St. to a saloon near 6th & Main? A sightseeing trip to the Lander Street treatment facility? Hey, they’re trips, right?
Yes those are trips but you couldn’t be more wrong! The trips we as follows:
Seattle to see Lifehouse
Portland to see Avril Lavigne
L.A. to see Blue October
Las Vegas to see Maroon 5
Phoenix to see Yellowcard
Orlando to Elliot Yamin
Miami to see The Backstreet Boys
Miami to see J. Lo and Marc Anthoy
San Franciso to see Boys Like Girls
L.A. to see Matchbox 20
Denver to see Fall Out Boy and the Gym Class Heroes.
All trips include tickets to the show, roundtrip airfare, and hotel accomidations!
It’s funny, I was talking to my sister yesterday and she said “Can you believe Kiss-fm is giving one trip away an hour?” And I said I bet that’s not true..
Didn’t they get in trouble last time they did this?
So, that appears to be only 11 trips. And if they’re doing it all 93 minutes apart, then, umm, doesn’t that really just take up a day, or two at the most?
Don’t get me wrong, the idea itself is kick ass, but how will one day of trips help you in the ratings in the long term, unless you can consistently follow that up in the coming weeks, aka “Win a Bunch of Trips Thursdays”?
I’m sure I’m missing quite a bit of the picture here.