KQXR/100.3 The X program directory Jeremy Nicolato answered “10 Questions” for AllAccess.com. I can’t direct link you there because of the site’s firewall, but if you dial up the site, log-in, punch 10 Questions then click on the X logo, you’ll see the interview.
AA asked what people would find unique about the Boise market…
Nobody wants to leave Boise! A majority of the people that are working in this market have been here for a very long time, and it’s by choice. For instance, Big J, my right hand man, has been here EIGHT years. There’s also vets like Tim Johnstone (who does mornings on our sister station The River), he helped launch The X, and he’s been here ever since. Boise is a great place to be personally and professionally, it isn’t one of those “stepping stone” markets for the most part.
Just here at The X, it’s nice to see the passion again. You get spoiled working in a major market sometimes. You see people “show and go” and half-ass it just to collect a paycheck. You don’t have that luxury in a market like Boise. So everyone that works here does it because they love the business and they love their jobs. They’ll work their ass off to get ahead and to help the station be the best it can be. Everyone here at The X is willing to go above and beyond to help the station win. It’s a breath of fresh air.






























on Oct 18th, 2007 at 10:41 am
I have to admit. The X sounds a lot better then it did back in 95 and 96. I remembering listening to The X back then and wondering if it will ever a good station. It sounded worse then average. But now it sounds just as good as X96 in Salt Lake City. I will talk to you all later.
By the way, What did you all think of The X when Pirate Radio was on it back in the day?
on Oct 31st, 2007 at 3:42 pm
Sorry guys, but I disagree.. I listen to a MUSIC station for MUSIC.. The X used to be my favorite station, but I can’t stand all the TALK lately.. I have to rely on CD’s and my mp3 player now if I want to hear any music.. People might want talk in the morning, but after work, after school, after a day’s worth of TALKING, people want to chill, groove, rock (whatever you want to call it) to MUSIC.. Just my ever to be humble opinion..
on Nov 1st, 2007 at 1:03 pm
Rocket, I don’t live in the market so I can’t comment on the station, but frankly your opinion and mindset are screwed-up! WIth so many IPODS and internet where people can get music, it makes sense to counter-program with something ENTERTAINING that you can’t get there! The reason radio is failing is because so many PD’s decided to program the same damn songs, use liner cards and delete any kind of personality. Personality is more than 10 second talk-overs and voice-tracks. Personality is what attracts listeners. I am hoping the industry is learning this fact. I program a station where yes, I make my jocks follow a clock, but if they have something resonable to say, I will NEVER hotline them even if they drop a song to talk about something pertinent for 2-3 minutes. Guess what? I probably have the highest TSL in the market. People tune into listen to what the hell I have to say and what my jocks do as well, and if the “X” and other stations are going back to personality and local interaction (which orginally made radio), maybe there is a prayer that we won’t loose our shirts in the future. Those who want music-intensive formats and no talk-overs should hold up a white flag right here and now! Grab your IPOD and stop bitching!