Is Bob poking Kevin?
Don Day | October 26, 2007KSRV/96.1 Bob FM has been advertising like crazy of late – with spots all over KTVB & KBCI (including during Bronco football telecasts). The station has revamped its website (though it is still light on content).
The “About Bob” page features some testimonials… including this one:
“I found Bob FM a few months ago and I haven’t changed since” – Kevin G., Boise
You’ll remember that Kevin Godwin-led Peak Broadcasting planned to flip KSAS/103.3 Kiss FM to the Bob FM brand last April, but Tester Broadcasting beat them to the punch by three days… leaving Peak with an unexpected pop station to program.
How many promotions is Bob FM doing? If you look at the web site, it sounds like Dave Tester is doing a lot of promotions with that station. If he is promoting it as much as he might want you to think he is, that’s a good thing. Word of mouth is great. But, promotions is how you will get the masses to find out about your station.
On another not, I haven’t been to the Boise area in a while. But, when I was up there for the summer, I noticed Bob FM was playing the same songs over and over again. It even got to the point where you could predict the time a song was going to come on. I called up Tester Broadcasting and told them about this. They said that several listeners made them aware of this and they were working on the problem. Did they ever get that fixed? I will talk to you later.