One more game for Paul J.?

Did Paul J. Schneider just wrap up his final regular season BSU football game? The radio contract is up this year - and several bidders will likely be circling around the rights, making it much harder for KBOI/Citadel to hang on. If Citadel loses the contract, Paul J.’s last football game would be whaterver bowl the team ends up in this year. Last summer I broke down the potential players in the radio rights race.

20 Comments on “One more game for Paul J.?”

  1. #1 Buster Bronco
    on Nov 27th, 2007 at 9:09 am

    Peak only dreams of being the official Bronco Nation Station. They do not have the resources available to them to pull it off. Journal will be a player for awhile because of the TV package and their ability to place games on TV and radio simultaneously. BSU will be a player because they may be able to deliver a more complete Bronco Sports experience by broadcasting basketball, softball, and baseball. The only way BSU could get broadcasting rights is to hire Paul J. to do the play by play.
    Tester’s ego and desire to dethrone Citadel and Paul J., coupled with his financial resources, will keep him in the running.. However, everyone at BSU knows how badly Tester was disliked as a Vandal play-by-play announcer. Therefore, if Tester has a legitimate shot it will have to place Dzubak in the broadcast booth and not Tester. The two cannot be together because their egos will be too big and cancel one another out. It would be like having two Howard Cosell’s in the booth.
    When all is said and done, Citadel will have to dig deep but their ability to use both KBOI and KTIK to give accurate information about BSU will win out in the end.

  2. #2 Don@IdahoRadio
    on Nov 27th, 2007 at 11:44 am

    One note Buster, the TV and radio rights don’t sync up - the contracts come up at different times.

  3. #3 RadioActive
    on Nov 27th, 2007 at 5:58 pm

    A very interesting perspective Buster. Funny. Very Funny. It brings to mind that maybe they would Dave and Claudia in the booth calling the play by play… Can you imagine? Whatever happened to Dzubak. I thought he made the transition from sports to news very effectively.

  4. #4 Buster Bronco
    on Nov 27th, 2007 at 7:34 pm

    Dave & Claudia in the booth together — perish the thought. They would be staring into one another’s eyes so much it would make you sick and we’d be hearing so many kids stories. I’m glad my trash can is nearby. I’m about to lose my dinner.
    I would take Dzubak anytime over Tester. I enjoyed his TV work and his work with Paul J. I have met him in person and he comes across slightly arrogant to me. I think he would be a better choice by far than Tester. I agree Dzubak did make the transition from sports to news quite effectively, but so did Mark Johnson.
    Good grief!!! Dave & Claudia together. Please pass the Maalox and Rolaids.

  5. #5 RadioActive
    on Nov 27th, 2007 at 8:16 pm

    I love it! That is exactly what I thought. I disagree with you on the Johnson thing. He was more in his world as a sportscaster than as lead news anchor. I am surprised that Claudia has not popped up on a TV station yet.

  6. #6 Knows Don's Dad
    on Nov 27th, 2007 at 9:12 pm

    Dave and Claudia…but don’t forget Stan Zatica. Somebody has to laugh at Tester’s jokes (Ohhhhh Dave…hahahah).

  7. #7 Buster Bronco
    on Nov 27th, 2007 at 10:57 pm

    Dave & Claudia - “Ohhhhh Dave!!!”
    Not something I want to hear during Bronco Sports.
    Have you noticed that ever since Paul’s started the “Ohhhhh Dave” campaign their prices have skyrocketed?

  8. #8 RadioActive
    on Nov 28th, 2007 at 12:11 am

    Skyrocketing food prices? Sounds like they have had to raise prices to afford their spokesman and spokeswife. We must also remember while the number of radio stations we have to choose from is very limited in the Treasure Valley the number of supermarkets and food outlets is not.

  9. #9 Buster Bronco
    on Nov 28th, 2007 at 8:23 am

    Ok, maybe we can’t blame Dave for skyrocketing food prices. However, it seems like we have plenty of radio stations to choose from. Could the issue be that of the 27 stations listed on this site, 25 are owned by a total of six corporations. Perhaps if stations maintained local control, we would have more local competition and that could drive advertising prices downward thereby decreasing food prices?
    Just a thought.

  10. #10 Jim Smith
    on Nov 28th, 2007 at 10:07 am

    Orrrr.. We could do everyone a favor and eat an expensive radio station. ?

    (Burp) There went KSRV-AM. Tasted like Texas BBQ.

  11. #11 Buster Bronco
    on Nov 28th, 2007 at 10:38 am

    A Tester station tasting like Texas BBQ??? Well, at least it doesn’t taste like chicken. Oh, regarding the burp, excuse you and the rest of the pigs. (Just kidding)
    I really don’t know how much advertising impacts food prices. The greater point is that we are losing local control of radio and television stations in this market. The more loss of local control, the less community oriented activities and programming we have. If this is allowed to continue, the local companies will not be able to do advertising on radio and TV because it will be taken over by multinational corporations advertising their products. I suppose one advantage of that is that we wouldn’t have to hear “Ohhhhh Dave” again. However, small companies like Paul’s would be ousted of their advertising by WalMart and the other national stores. I believe Boise may be latrge enough to withstand the corporate takeover. However, nampa and Caldwell, where so many independently owned stores and businesses rely on their ability to advertise on local radio and TV, likely could not.
    I don’t like the corporate takeover of the public school system either. But, that is a conversation for another time and another forum.

  12. #12 clyde flypogger
    on Nov 30th, 2007 at 12:33 pm

    KSRV-AM AN EXSPENSIVE STATION???????? JIM PLEASE EXPLAIN

    EXSPENSIVE TO BUY ADS? EXSPENSIVE TO SPONSOR PLAY BY PLAY? EXSPENSIVE TO HAVE A REMOTE? IVE BEEN AWAY FOR A WHILE ISNT TESTER STILL (AT THE END OF THE DAY) SELLING OUT KSRV-AM AND GIVING HIS SO-CALLED FRIENDS ADS FOR LOW PRICES OR EVEN FREE IF THEY BUY ADS ON BOB-FM 0R 99.1 THE MAN OR THE BOOMER?

    AS FOR STAN ZATICA IVE KNOWN HIM FOR YEARS EVEN BEFORE HE TOOK OVER FOR HIS DAD. NICE GUY FAIR GUY. BUT ALSO A VERY SHREWD BUSINESS MAN. I GIVE THE DONUT MAN ABOUT
    ANOTHER 2 YEARS BEFORE HE PACKS UP AND LEAVES AGAIN. THATS KINDA HIS REP.

    AS FOR THE BRONCOS LETS DONT LET THEM BE TESTERRIZED.

  13. #13 Jim Smith
    on Nov 30th, 2007 at 2:10 pm

    Every freaking station is expensive these days, otherwise I’d own one… I just picked the station I thought would be tastiest! It was a joke … don’t make more of it than that. (I gotta go pick the chunk of Dale from my teeth…)

  14. #14 Buster Bronco
    on Nov 30th, 2007 at 2:30 pm

    I agree Stan Zatica is a very shrewd business man. He has to know that Tester is not liked in this market and that he is being undersold by Albertson’s & WalMart. I understand his business expenses are increasing dramatically with the price of gas and that radio advertising is not cheap, but he has to make some changes pretty soon before he hits the ceiling and falls on the proverbial floor. I’d sure dump tester in a heartbeat. I thought the folksy commercial about the little daughter spraying water on the produce and doing other mischievous things was very effective. But, I recall the “It’s Joe Albertson’s supermarket, but the (name your dept.) department is mine” jingle too. Does that mean I’m old?

  15. #15 Rainshadow
    on Dec 1st, 2007 at 2:59 am

    I was listening to Bob FM tonight when it suddenly went to dead air sometime around 10:15. I don’t know when they finally came back on, but this seems to be an issue with all the Tester properties.

    I would expect this kind of stuff from a high school station, but not from a company that ways it wants to be a major player in the market.

    Is Tester broadcasting a legitimate and competitive member of the broadcast community or, as I’m beginning to suspect, a hobby.

  16. #16 KASMM
    on Dec 1st, 2007 at 10:54 am

    Doesn’t seem quite fair to the advertisers and programs, does it? Is there no responsibility back to the people who are paying money for the programs and ads? Isn’t there some local programming on those stations that would be complaining about the quality?

    It doesn’t seem to be a legitimate business to me. Certainly that lack of quality and delivery wouldn’t cut it in a regular business.

  17. #17 Mister Ben Theredunnit
    on Dec 1st, 2007 at 1:00 pm

    Greetings!Boise, Idaho, COMMERCIAL radio broadcasters! DJ’s. Talent. “Management”. Boise commercial radio freaks! Radio real estate “flipper’s” for corporate profit and sale!

    Does anybody, in Boise, Idaho, remember, shortly, “post” Q104, “The Rock of Idaho”, Radio Station K U U B? It was Sundance Broadcasting’s (Mike Joregensen, David E. Reeses, Roy Dittman’s) FUTILE attempt to hire away Lon Dunn, Les Leland, Trish McGarvin,Marc Allen,and a host of other “talent”? If, I’m not mistaken, it was a commercial radio “format” that only lasted, maybe, 30 days? A few days more? One of Idaho’s, small market, commercial radio’s, not talked about, very LARGE, SCREW UP’S, after a relatively successful album rock format? Then came K-Lite!!! KLTB, 104 FM!! RELAX!!!!! :)

    The internet shows the “history” of KIDO but is not correct and VERY incomplete in it’s FM time line. It fails to list K U U B (”K Double U B”)blah, blah, blah.

    Am I wrong?(Georgia Davidson,etc, Mesabi Western, mid 1970’s, Western Broadcasting, Co, (with the late, Dale Moore’s, prize winning bull,) then David E. Reese’s, Mike Jorgensen’s, Sundance Broadcasting “Company” and various owners of the “sticks” and office space, high ,atop, the 5th floor, of the Owyhee Plaza Hotel, after all those years?

    Could this only be be some sort of crazy blogged Dejavu? (Dionne Warwick,K-Lite, 104 FM? Of course, I can’t ignore, the other, maybe, 400 - 500 hundred songs in the “lite format”, way back then, in Boise,Idaho, radio land. Is the past correct? Has this been “blogged” before? No? Crazy? (Patsy Cline..on the NEW K-EYE-DEE YO) Yes, OLD memories? Not true? Not factual?

    1985..ish? C’mon, you know who you were,then! It was one of the “quiet laughs” many had ,then. (You wouldn’t have wanted to hear Mike Jorgensen catch you saying anything negative about all the wrong decisions, way back then)

    Sincerely

    Mr. Ben Theredunnit

  18. #18 Art Gregory
    on Feb 19th, 2008 at 12:46 am

    I had not seen this post about KUUB, but Mister Ben Thereunnit (is that you ED DUNN?)is correct. Q-104 (KIDQ-FM) indeed changed from AOR to hot AC and changed calls to KUUB. This happened in late 1984/early 1985 I believe, just before K-106 (KCIX) went on the air. Timing could not have been worse to put KUUB on as an AC station against 106’s new format and promotion, Arlis Tranmer be dammed! It did only last a few weeks, and Lon Dunn was truly “Done” at that point (”Lon Dunn done” was Lon’s famous on-air sign-off - kind of like Paul Harvey’s Goooood Day!). As the former GM of K-U-U-Z (”KWZ”) from 1978-1981 it was more than coincidence to me that after KUUZ became KBNY (yes it stood for Boise Nampa and You!) Mike Jorgenson and Lonn Dunn picked up the “KWB” 3-call-letter trick and even had singing jingles that sounded just like KWZs! KWZ had a 10.1 at one point and in 1979 had an 8.8 against KFXD’s 10.8. To be fair our rartings were all teens and 18-34, while KFXD had some 25-54 adults, and did KBBK-FM. Thus KUUB was not exactly an original idea, and it didn’t work a 2nd time for many reasons. The History of Idaho Brodcasting Foundation has all the newspaper clippings on the whole sorrid mess…Lon quitting KBOI, starting KUUB, being fired from KUUB, and KLTB (K-Lite Boise) starting up in early 1985. Our new website has instant links to the FCC files that gives the call letter hsitory for 104.3 which went on the air as KIDQ in November 1979. Here’s what the FCC says:

    KAWO 06/29/2007
    KTMY 01/26/2006
    KLTB 02/22/1985
    KUUB 12/24/1984
    KIDQ 06/13/1983

    So the KUUB letters only existed from Christmas Eve of 1984 til February 22,1985. I was in Wyoming as 1/3 owner of my own FM at that time, but I suspect Mike probably “stunted” from dec 24-31. When he switched KLTB from AC to oldies in early 1990, he played Time for a “Cool Change” by the Little River Band for several days straight. Ahhh don’t you love stunts. Let’s chase off any audience we could possibly convert! Still, I guess it does create interest and curiosity. KYME played “Instant Karma” all day long in April of 1970 in an attempt to hurt KFXD. it’s didn’t work, and Fred Novak and Tom Scott kicked their ass. But 5,000 watts on 580 24 hrs a day was no match for a 500 watt daytimer…but KYME had it’s day from 64-66. Noone listened to anything else when KYME was on.

    We’ll cover the whole Q-105/KUUB story on our web site and hope to get our hands on some KUUB airchecks. We do have quite a bit on K-Lite #1, and a little on K-Lite #2 (103.3) when Sundance acquired 103.3 KHEZ-FM from Citadel (yes Citadel!) right before Lite 108 (KXLT) went on the air.

    Radio and TV history is fun because the same mistakes are made over and over by folks who think no one will remember. Maybe no one does remember, and even less care, but my experience has been when something fails in Boise once, bringing it back usually does not work. Conversly, KIZN was a hit as a country station and did pretty well right up until the day Pacific Telecom dropped the call letters and changed them to KZMG, again attemting a full-frontal “AC” attack on KCIX (K-106). Didn’t work that time either, and KZMG soon went to CHR and became “HOT 93.1″ (with the “hot 9 at 9″ btw). KIYS (the first “Kiss” FM) wisely changed calls to KIZN and pretended like nothing had happened. It took a while and Paul Wilson leaving, but 92.3 KIZN finally beat KQFC (who had an amazing 17.2 share in the Spring of 1992 while KIZN had a 5!). KIZN is now the market leader in country, but KQFC is coming back…and KAWO (the old Q-104!) is now #1 18-34 females (beating KCIX Mix 106)in this key demo. One book does not make a trend…but if the last book is any indication, we are in for a dog fight for who will be the top rated country station. There may be 3 of them splitting various demos. It’s always interesting to see what happens!

  19. #19 John Sattgast
    on Apr 18th, 2008 at 10:37 am

    Post Q104? Yes, I remember it well. I was the news editor at KIDO when all of the Lonn Dunn changes were happening. Jorgensen remodeled the station (on the 5th floor of the Owyhee Plaza) to accommodate the changes Dunn had in store. They knocked out the wall of my news studio, which was adjacent to another studio, and made it all into the KUUB studio. So I lost my office out of it. They spent a gob of money to bring on board other talent from the area, not to mention all that was spent on the remodel and format change. As I recall, Lonn Dunn was not on the air very long. And it wasn’t long until he quit coming to the station altogether. During all the format change, our news department was eliminated. . . and I was given my walking papers. I was given some time to look for other employment before my last days with KIDO. And I thank Roy Dittman for being gracious in the way he handled my departure. I was still a young kid, green behind the ears. As I was looking for employment (which I found at KPQ in Wenatchee, WA), Lonn Dunn got fired from KIDO and eventually went back to doing the KBOI morning show with Paul J. Schneider. That whole change affected my job at KIDO and it took a long time for the station to recover. So yes, it was a VERY LARGE SCREW UP.

  20. #20 RDS
    on Apr 19th, 2008 at 9:11 am

    Sometimes I miss these threads … but I catch up when I can. The History of Idaho Broadcasting website, while providing a lot of information, is very much in its infancy (sp?) and I am still adding stuff as fast as I can get to it. The KAWO timeline was missing until today, and it is now there, KUUB and all. Is there more to add? Yes, volumes. But as folks continue to provide tidbits here and there, we will get them recorded into the history site.

    Thanks for the nudge.

    Rockwell — History of Idaho Broadcasting webmaster

Leave a Comment

Comment rules:
- You cannot defame or libel another person. Keep it civil
- Avoid profanity.
- If possible, use your real name. Rules are more strictly enforced for people who do not
- Do not change your nickname
- All comments are moderated and must be approved first

About IRN | Contact: Tips, ideas, questions

  • My posts at Lost Remote