Idaho Radio News Etc.

Remember when I complained about the awful, cluttered messy Citadel Boise websites? The wheels were clearly already in motion to reboot the sites on the Mediaspan platform. KBOI.com is the first to launch – though it is very light on local content, and still pales in comparison to the Peak sites – and even the JBG sites.

KZMG.com launched late this week – and is a vast improvement over the site’s prior look – however the site is certainly NOT ready for prime time – and whoever gave the “go” sign should be embarrassed. The DJ page is complete, none of the main content areas have any… content. Also, clicking on “Listen Live” (which Magic promotes at least four times an hour) takes you to a page that allows you to listen to 92 PRO FM. Unless Magic is moving to Providence, RI – changing dial position and positioner – this is the wrong station. Also, for Mac users, a popup offering an audio file called “silence.wav” comes up. Not a single talent on the station has a bio – but a link to dantokerinthemorning.com is offered – complete with all sorts of information on how to hire him.

All the other Citadel sites are still on the old platform… and I can’t believe I’m saying this… they might be better of staying there.