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What you think.

Don Day | January 3, 2008

I threw out the “10 questions” poll the other day not having any idea if anyone would take the time to vote. To my delight, about 90 of you took a few moments.

You think KIZN/Kissin’ 92.3 had the strongest performance in the fall – and will wind up on top of the country roost yet again in the results later this month. Quite a few of you think KAWO/Wow Country 104.3 will not make it to the end of the year as a country station – but a plurality think KTMB/99.1 The Man is the most likely station to flip formats.

The conventional wisdom also seems to indicate KBOI & Citadel will again keep the Boise State Athletics radio contract – in fact, a majority think the station will hang on.

The chattering class overwhelmingly thinks Bob FM will be a niche player.

The smart money appears to be on Peak and Citadel settling their lawsuit out of court.

A whopping 93% of voters say Spanish-language radio will stay at its current level or grow. Almost no one thinks it will shrink.

Even with strong support for Citadel’s position in many questions – many of you think Citadel is most likely to leave the market this year. Most of the questions I asked will have a definitive answer by the end of the year – however it’s entirely possible no group will sell out this year. In hindsight, I should have provide that voting option.

A large majority thinks the Boise Community Radio Project will continue to have trouble getting a broadcast license.

And finally, a plurality thinks KDJQ will be reclaimed by the bank. More on that point soon.

Categories
Radio
Tags
Citadel, Impact, Journal, KAWO, KBOI, KDJQ, KIZN, KSRV, KTMB, looking forward, Peak
Comments rss
Comments rss

« Off-topic: Go Mountaineers! Tooker ready for takeoff »

7 Responses to “What you think.”

  1. Doolyduwad says:
    January 4, 2008 at 12:16 am

    Why would Citadel go after the BSU contract if they are planning to leave the market? Would the cost be worth it?
    What about the Eagle flippin? FM Hot talk? They could keep Bob and Tom.

    Reply
  2. Rainshadow says:
    January 4, 2008 at 10:18 pm

    If I were Citadel, I would get the contract in order to make the cluster more of an asset for whoever buys it. Without the BSU contract, the stations would not be as valuable.

    Reply
  3. Peabody says:
    January 5, 2008 at 1:03 pm

    That is true. Despite their problems, one thing that is a great selling point for Citadel is KBOI’s signal. Their 50kW signal covers most of the Treasure Valley flawlessly, day and night. In the evenings, that signal can be heard clearly up to several states away. Peak has no signals that even come close. Neither does Tester. KTMB offers amazingly good coverage to most of Southern Idaho. Unfortunately, it’s Boise and West Treasure Valley coverage leaves a lot to be desired. That is problematic, since Boise is where most of BSU’s audience is, as opposed to, say, Buhl or Burley.

    Reply
  4. Buster Bronco says:
    January 5, 2008 at 1:10 pm

    Could 2008 be the year populism, defined as those discourses, ideas, or policies that appeal to “the people” individually, emotionally, nationalistically, economically, socially, racially, and geographically by creating a by setting up a dichotomy, any splitting of a whole into exactly two non-overlapping parts, between “the people” and “the elite”, makes an imprint in radio as well as the national political scene?
    Loretta Rucker, a radio consultant who helped launch the Tavis Smiley Show, NPR’s first and only predominantly black program. “Do they serve all the people, or do they stick with the core audience they’ve been cultivating for years? They’ve had 30 years to make it right and, really, nothing has changed. They say they are responding to ratings, but what they are really doing is tailoring programming for a white, elite, educated audience. In many ways, it’s opposed to the ideals of public radio, which was meant to introduce Americans to each other. Instead, what you hear is one elite group talking to itself.”

    Reply
  5. Idaho Radio Buff says:
    January 5, 2008 at 8:21 pm

    Peabody is right. I can hear KBOI here in Seattle regularly.

    Reply
  6. Dave says:
    January 6, 2008 at 10:46 am

    Keep the faith, re. BCRP. Things are looking really good post filing window. I am a volunteer and DJ. Myself and many other volunteers are putting in a lot of hours and effort to raise funds, run the webstream “practice” station via Live365, and stay connected to the community.

    Reply
  7. ctopp1 says:
    January 7, 2008 at 5:09 pm

    If you examine most sports markets around the country you can see that the 50 KW am stations are very dominate as I believe the sports outlets love the large covereage of these “blow torches”.

    Reply

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