Ratings: Spanish bouncingDon Day | February 4, 2008
We’ve been closely watching the Spanish-language stations in the Treasure Valley – which collectively had a strong spring book. With the fall numbers, the stations fell back to earth:
- KWEI-FM fell from 1.1 to 0.7.
- KDBI-FM fell from a 3.8 to 0.9
- KQTA charted for the first time at 0.7.