KSAS hits it out of the park with sleepless stuntDon Day | April 5, 2008
Never let it be said I don’t change my mind.
When KSAS/103.3 Kiss FM announced it would have DJ Steve Kicklighter stay live for 175 straight hours… I rolled my eyes and went “oh brother.” When I found out it was supposedly to help prevent child abuse awareness — I thought it could border on taking advantage of a touchy cause.
I was wrong. Kickligher – aka KeKe Luv has been going strong for 77 hours as of this writing (and I had 72 hours in the pool… so I lose). Have you been listening? It has really been incredible radio. Kickligher has been funny – energetic, and the stories and information about child abuse have been poignant and touching. I was at breakfast with some friends today – several who don’t know about my work on this site. One friend noted that “I bet it gets people to listen for longer than usual.” I agree — look for KSAS’ TSL to jump. Listeners want to hear how this goes – they want to hear him mess up, and they want to follow along on the web cam.
The voyeurism of seeing Kicklighter shave or night DJ Lucky play hangman or just seeing the folks in the studio is fascinating. KeKe’s thrown out the usual rules – he’s stopped songs mid-way through — he’ll describe what’s going on on the webcam — he’s even played a number of songs well outside the normal KSAS playlist (Journey’s Don’t Stop Believin’ is #46 on the station’s chart this week according to YES.com).
No one gets hurt – no one gets fooled – no one even wins any money. But the listener wins by being entertained by something unexpected, and awareness for child abuse prevention goes up, and maybe a few dollars are even raised. KSAS is outclassing its competition in the market by trying something new and daring – and the station should be proud of the effort.
Kicklighter is going from “who?” to a big star in this market with a very very tough stunt.
If you can convince me – you can convince anyone.