Book promotions
Don Day | April 13, 2008The spring ratings period is underway, and the usual array of promotions has started to unroll. A sampling:
- KQXR is giving away tickets/air/hotel to a music festival in Columbus in May.
- KTHI/107.1 K-Hits is helping the Warm Springs Counseling Center bring Tony Bennett to town – and is giving away tickets to the show next month.
- KZMG/Magic 93.1 is doing a flyaway to see Jordin Sparks and Alicia Keys in Las Vegas.
- KIZN/Kissin’ 92.3 has several irons in the fire. The station is giving away a trip to see Niagra Falls to see James Otto. It is also doing a “word of the day” contest that ties into its new online rewards program – giving away a share of more than $20k in prizes.
- KQFC/97.9 FM is giving away tickets and backstage passes to see Carrie Underwood when she hits town in May.
- KAWO/WOW Country 104.3 is also giving away tickets to see the hot Ms. Underwood – saying it is “giving away the most tickets.”
- KJOT/J-105 is blowing out tickets to this month’s Def Leppard show at the Idaho Center. It is also doing it’s annual Extreme Garage Makeover.
Wow….no mention of the most talked about book promotion so far…..the Mix Fugitive…..could it be that a reporter still has a burr in his saddle about getting fooled by 106, and that’s why there has been no mention….coincedence? maybe, but only the fugitive knows for sure.