The creative folks at KAWO/WOW Country 104.3 put their own spin on a new ad branding campaign by the Discovery Channel. The Discovery ads tag with “The World is Just Awesome” and stand out from the crowd. The WOW ads are similar in style and tag with “Idaho… it’s just awesome”
First the Discovery ad — then the KAWO spin.
on May 1st, 2008 at 6:25 pm
Yah, thats really cute and A for the effort…. but, isnt BOONDOCKS located near Salt Lake City UTAH?…. or am I wrong?.. otherwise its cool.
on May 1st, 2008 at 7:16 pm
I guess I was thinking LAGOON…My mistake….Now the ad is REALLY COOL….
on May 2nd, 2008 at 10:17 am
Did they make that with PowerPoint?
on May 2nd, 2008 at 3:45 pm
Man that makes me miss Boise! Nice job.
on Jun 2nd, 2008 at 10:18 pm
It was so nice of the people at the Discovery Channel to come up with this idea for this radio station. Saves the station all that time and money in coming up with an original idea. Besides, it’s Boise. Who knows the difference?
on Jun 3rd, 2008 at 4:53 pm
Oh, that’s right, MikeR… Small, non-corporate radio stations aren’t allowed to have any fun. Whatever. I keep forgetting, in this town, if you are not Citadel or Journal, you suck. Give me a break.
on Jun 3rd, 2008 at 9:17 pm
You don’t have to be a corporate station to have original ideas. And since when is the purpose of marketing to have fun? This commercial by Wow isn’t a spoof; it’s a rip-off. To spoof is to imitate something in a mocking manner. This Wow commercial simply copies the concept, form, and detail of the Discovery Channel ad as if Wow had generated it all on its own. It’s small time, like a high school skit. It’s like if the West Side Drive-in decided to copy Wendy’s famous “Where’s the Beef” ad.
You’re a country music station. It’s not all that hard to come up with an original ad.
on Jun 4th, 2008 at 3:56 pm
You seem to be the only one that hates it. They put their own spin on it, and people like it. It’s not like they used scenes of Portland or Las Vegas here… They used Boise and the Treasure Valley. WOW country is ALL about having fun! Apparently you don’t listen.
It absolutely amazes me how much butt kissing some do here with regards to Citadel and Journal. Anytime Peak trys something “out of the box”, some seem to get their pretty plume ruffled. Lead, follow, or get out of the way… When it comes to moving things to another level, Peak is doing it, the rest are not.
on Jun 5th, 2008 at 7:22 am
What is it they say? Arguing on the internet is like winning the Special Olympics.
Win or loose, you’re still… hmmm, I can’t remember that last part.
on Jun 5th, 2008 at 4:27 pm
Yaw, ewe r toe wite, eye sarwee….