KIDO/NewsRadio 580 has a bumper running during its morning news:
“Traffic and weather together - six minutes faster - on NewsRadio 580, KIDO.”
It’s a not so transparent shot at KBOI/NewsTalk 670. KIDO does the traffic and weather dance on the 10s (:00, :10, :20 etc.) while KBOI does it on the 6s (:06, :16, :26). So depending on your perspective, KIDO is six minutes faster… or four minutes slower.
on May 7th, 2008 at 3:51 pm
Amateur marketing ploy meant to try to play more value on a service that is no more valuable than any other offering.
on May 10th, 2008 at 8:06 pm
That’s Funny………..