KZMG/Magic 93.1 has a few new jingles on the air. One seems to be serving as a legal ID - except… it isn’t legal.
The jingle starts with “KZMG!” followed by the station’s positioner (”today’s hit music”) the brand name (”Magic 93.1″) and a promo for the AM shift (”Home of Dan Tooker in the morning!”) - followed (finally) by its primary and secondary cities of license (New Plymouth, Boise).
That would not be a proper station identification, as outlined by the FCC:
Official station identification includes the station’s call letters, followed by the community specified in its license as the station’s location. Between the call letters and its community, the station may insert the name of the licensee, the station’s channel number, and/or its frequency. It may also include any additional community or communities, as long as it first names the community to which it is licensed by the FCC.
In this case, the standard form would be “KZMG, New Plymouth Boise” - though the FCC’s wording indicates the station could say something like “KZMG 93.1 FM New Plymouth Boise” — but there’s no allowance for a morning show promo.
on May 28th, 2008 at 1:22 pm
Another slow news day Don?
on May 28th, 2008 at 1:39 pm
Lots of stuff in the notebook… including a 6th birthday bash ;)
on May 28th, 2008 at 5:09 pm
Its only illegal if someone files a complaint….
on May 28th, 2008 at 5:34 pm
I remember after Capt. Mike got canned at KF95, we got a new jingle package… but the PD who wrote the new jingles had them sing “KF95 Nampa Boise!” for the top of hour legal ID. Bummer… it was kind of cool jingle package… and a hot TOH ID that we never got to use.
on May 28th, 2008 at 6:18 pm
Sometimes the ID’s get buried in between commercials in the last break of the hour. Our FM does that with a quick time compressed ID that says “KZDX, Burley” That opens up the TOH for something more creative. Don’t know if they do that there, but could be a possibility.
on May 28th, 2008 at 6:37 pm
This is kind of like when Gomer was yelling “citizen’s arrest, citizen’s arrest, citizen’s arrest”. Someone must be really board.
on May 29th, 2008 at 12:49 am
“Someone must be really board.”
And someone is a tad illiterate.
Don is correct, that is not a legal ID. I remember when radio people worried about getting things like that right. I’m guessing if Magic gets slapped with a fine (I presume the FCC still has the ability to do things like that for infractions), the finger pointing and scapegoating of the innocent will commence.