KZMG’s illegal legalDon Day | May 28, 2008
KZMG/Magic 93.1 has a few new jingles on the air. One seems to be serving as a legal ID – except… it isn’t legal.
The jingle starts with “KZMG!” followed by the station’s positioner (“today’s hit music”) the brand name (“Magic 93.1″) and a promo for the AM shift (“Home of Dan Tooker in the morning!”) – followed (finally) by its primary and secondary cities of license (New Plymouth, Boise).
That would not be a proper station identification, as outlined by the FCC:
Official station identification includes the station’s call letters, followed by the community specified in its license as the station’s location. Between the call letters and its community, the station may insert the name of the licensee, the station’s channel number, and/or its frequency. It may also include any additional community or communities, as long as it first names the community to which it is licensed by the FCC.
In this case, the standard form would be “KZMG, New Plymouth Boise” – though the FCC’s wording indicates the station could say something like “KZMG 93.1 FM New Plymouth Boise” — but there’s no allowance for a morning show promo.