Someone at Citadel Boise must have been inspired by a game of Bunco. Not only is KZMG/Magic 93.1 doing an insurance contest with sky high odds - so is KKGL/96.9 The Eagle. The rules are basically the same. 96 folks will be qualified on the air - then asked to show up at a station event, where they will be given six dice. They roll the dice, and if they turn up “BADASS,” the listener wins a $20,000 bike and $96,000 in cash.
Like the KZMG house contest, odds for the dice rollers are estimated at 1:46,656. A sharp commenter noted that those odds are better than winning the lottery - but the actual odds are much higher. You have to qualify, which carries its own set of odds - which makes the overall chance of winning even lower. You have much better odds of becoming a pro athlete (one in about 22,000). On the other hand - the odds are worse that you’ll date a supermodel (one in 88,000). Of course, your individual chances may vary.
on Jun 8th, 2008 at 12:54 am
Well, as I said in the previous thread about this kind of contest, I think it sucks.
You often see people refer to radio as “theater of the mind.” This kind of contest is bad theater. There’s almost certainly going to be no payoff.
Think about it: if you go to see a movie with Tom Hanks and Meg Ryan in it (in the olden days when they were younger and cuter, that is), you know damn well they’re going to end up together at the end of the story. You’d feel cheated if they didn’t. The only question is HOW they’ll get together.
In a contest, people want to see a winner. The excitement and tension comes from wondering who it will be and how it will happen. A contest with no winner is just bad drama.
on Jun 9th, 2008 at 7:34 am
Citadel Boise: Here’s an idea for your next contest and I won’t even charge you for it –
Three-Card Monte
Give it some thought and get back to me. Seems like you’re going down that route with your contests, what’s one more street carney scam?
on Jun 9th, 2008 at 6:29 pm
This is typical! Why dont we stay up for a week and say we are doing it for a cause again! Let me stop all of you all,yes it was for a good cause BUT let me remind you all why was Keke’s stunt turned into the guiness world’s recod book??? Think about it because it was a ploy to draw attention to ratings!!! Yes this stunt will draw listeners on their hopes and high dreams but sooner or later the listeners will get smart to the idea! Desperate act if I say so, I am sure there will be negative comments to follow BUT I was also the only 1 to call Keke’s stunt a ratings ploy when every one else wanted to condemn me for speaking the truth!!!
on Jun 9th, 2008 at 6:31 pm
Oh and by the way please dont let me hear another DJ combo taking over the station and then end up getting fired…….played out
on Jun 10th, 2008 at 12:56 am
I’m completely with you on the “taking over the station” gag, Clint. I pulled that one back in the 80’s and it wasn’t exactly new even back then.
Time for some new stuff, radio folks!