Journal Boise bulks up

16 Comments on “Journal Boise bulks up”

1. #1 The
   on Jul 1st, 2008 at 5:26 pm

   How many jobs will be “consolidated” (translation: lost) as a result of this?

2. #2 RadioActive
   on Jul 1st, 2008 at 7:15 pm

   Journal will probably automate KNIN…hopefully with the same software channel 2 uses for their newscasts… But seriously this is sad news. Here go some more jobs and the possibility for jobs. Anyone in the biz ten-twenty years ago knows all too well that you could find a job somewhere at a mom and pop radio station here in the Valley if you tried hard enough and long enough…Now, what is it a four or five door stops and your radio job search is over… I cannot see this is an improvement for anyone in this market except those with the FCC TV license to make even more money…

3. #3 The
   on Jul 2nd, 2008 at 12:06 am

   “Some people at KNIN will obviously loose [sic] their jobs but that’s how the business usually works out.”

   But see, that’s the point. It didn’t used to be like that.

   I guess I don’t know what the word “legacy” means if the station is in a new building under new owners with fewer (or possibly almost no) employees. What’s left but the call letters?

4. #4 Gone Daddy Gone
   on Jul 2nd, 2008 at 6:45 am

   Journal has done a good job with KIVI-TV and this looks like a good move. Some jobs will be lost but viewers will get a more locally active more vibrant TV station. Call letters are what you put on the air, not a building. KNIN has no local legacy right now other than the CW and sydicated crap. I’m betting Journal will use both their radio and TV properties to change that.

5. #5 RadioActive
   on Jul 2nd, 2008 at 8:30 am

   You have an excellent point GONE DADDY GONE. A station ilke KNIN has nothing but potential given that it is basically a “repeater” station for programming. A few years ago it turned its weakness of not having anything local into a marketing slogan with the “No News” campaign.

6. #6 cbrox
   on Jul 2nd, 2008 at 2:17 pm

   Kinda like the cut from ZZ Top’s “Eliminator”…”I Got the Six” (gimme your Nine). Been wanting to use that since the press release yesterday afternoon! See you on the J this afternoon…filling in for Sparks.

7. #7 RadioActive
   on Jul 2nd, 2008 at 3:01 pm

   And on that note… Here is a marketing suggestion

   “Six-ty Nine… Anytime. TV teaming up for your viewing pleasure”

   But that one will only be good until February 2009

8. #8 Buster Bronco
   on Jul 2nd, 2008 at 4:02 pm

   I wonder if shows like “Hogan’s Heroes” & “M*A*S*H” will still appear on 9. I would like to see a more local focus on 9 while keeping some of the old shows and some sports.

9. #9 Buster Bronco
   on Jul 2nd, 2008 at 9:18 pm

   Retro TV and K( Retro News with Paul J. Dick Eardley, Larry Chase, and Marty Holtman in the old gold blazers they wore in the 70’s. Or maybe Susan Eby with weather.
   Ok, I am getting too weird for even me. Just get rid of those sophomoric court shows and the lousy teenie bopper shows. Live broadcasts of local sports would be cool.

10. #10 The
    on Jul 3rd, 2008 at 1:01 am

    Will the last person still holding a job in broadcasting please turn off the light?

11. #11 Idaho Radio Buff
    on Jul 3rd, 2008 at 9:06 am

    Good news for Boise, unfortunately Journal announced cutbacks in their flagship product today: http://uk.reuters.com/articlePrint?articleId=UKBNG18360420080702

    It makes you wonder when Belo will be next at their newspaper.

    Editor’s note: Belo Corp. no longer owns newspapers - it split the papers off in to a separate company.

12. #12 RadioActive
    on Jul 4th, 2008 at 12:36 am

    Cannot remember the details…to much mileage, but… a few years ago I believe it was a New York Cable outlet put a closed circuit TV image of nesting Perigrine falcons on a skycrapper ledge…the images were meant to be used by scientists studying the habits of the feathered friends….they used a channel that was not in use….didnt take long to discover that so many people were watching the nestlings that it actually could generate ratings…. Who knows…. We have all those raptors near the canyon….beats some of the local programming I have seen of late….

13. #13 desertguy
    on Jul 4th, 2008 at 9:31 am

    Being as I’m not a radio or TV guy would someone answer me a question. KNIN is supposed to be a Caldwell station, KIVI a Nampa station, why do they both say their in Boise, Ch 6 has lately tried to say Nampa more often though. If I was an business in either Nampa or Caldwell I would be offended and not spend a dime with either. Just me though.

    GO BRONCOS

14. #14 Curt Caldwell
    on Jul 5th, 2008 at 3:09 pm

    I hope they bring back Rott Wiler. The “no news” concept was fun, and made it a clear, legitimate excuse to not have a local news broadcast. Brad did an excellent job with the character. Those in charge of imaging certainly could have expanded the character to great benefit.

15. #15 The
    on Jul 7th, 2008 at 5:54 pm

    They could go even further by having a new mascot called Homeless Harry to represent the people who will lose their jobs as a result of this “consolidation.”

16. #16 RadioActive
    on Jul 7th, 2008 at 8:15 pm

    Desert- The answer you seek… Broadcasters like to distance themselves (Oftentimes these days) from their true city of license so that they can market themselves to bigger more populous places…Like Bob FM is no longer an Ontario Oregon station…where it once had a small but fiercly loyal listenership and is now a big time player…har, har, being a BOISE station and West Treasure Valley….station. Caldwell is not seen as a big sophisticated player…or a place the broadcaster wants to be associated with since there is no MONEY there. The FCC is a joke these days and has taken a hands off mentallity to all this official top ‘o the hour legal ID. Sometimes all ths marketing crap fails and they end up going back to their roots since they find that it can make more sense to actually localize their sales force…but not very often as everyone wants to be a big man on campus…. Its usually about money…when is it not…. that is what pays the transmitter bill etc, There is more to this but this is one angle.

Leave a Comment