Did Impact make the right call?Don Day | August 4, 2008
Interesting results so far on our Impact Radio polls from last week. It’s a 50/50 tie on wether KTMB/99.1 The Man should have been given more time to find his sea legs. But folks aren’t so split on the idea of another Spanish-language station, with 65% saying it won’t work.
Right now, the Treasure Valley is loaded with Spanish stations: Bustos Media has two and KWEI has two. While Hispanics are clearly a growing force – will five stations (four FM) be too much for a population base that is still relatively small?
If Spanish isn’t the right direction (for 100.7 FM), what would you do?