Ratings: The end of KBOI’s glory days?Don Day | August 15, 2008
The usual “Up in the fall, down in the spring” trend continues to hold true for KBOI, with a 4.7, on par with the last several spring books.
KIDO also generally sees a stronger fall book, but the swings aren’t as great – and the station almost always beats KBOI in the spring, with KBOI taking the fall race. But this next book could be key. Though the station will still produce pre and post game shows for Boise State University football with Paul J. Schneider, it is losing the actual game telecasts and the prestige that goes along with them.