The Bronco media swarmDon Day | August 31, 2008
Halftime of the BSU-ISU tilt had a little Boise radio free-for-all, with Journal Boise General Manager Bob Rosenthal doing a wonderful tribute to Citadel morning show veteran Paul J. Schneider, with Peak Broadcasting’s KIDO-AM doing…. something else.
Schneider and his family appeared at the 50-yard-line to accept a tribute from the school. Since Rosenthal is still the stadium announcer for the games, he got the honor of toasting the Citadel employee. KIDO was doing the usual half-time fare, and passed on the opportunity to have one competitor talk about another competitor on its air.
I spent a bit of time listening to both pre-game shows, but it appears Peak’s got the advantage – if nothing else it has access to coaches and players, and has a location just a few feet from the west-side gates, whereas KBOI is across the street at Baja Fresh – and only has access to Statesman reporters. Having Paul J. is a big asset, but is it enough?