The Bronco media swarm
Don Day | August 31, 2008Halftime of the BSU-ISU tilt had a little Boise radio free-for-all, with Journal Boise General Manager Bob Rosenthal doing a wonderful tribute to Citadel morning show veteran Paul J. Schneider, with Peak Broadcasting’s KIDO-AM doing…. something else.
Schneider and his family appeared at the 50-yard-line to accept a tribute from the school. Since Rosenthal is still the stadium announcer for the games, he got the honor of toasting the Citadel employee. KIDO was doing the usual half-time fare, and passed on the opportunity to have one competitor talk about another competitor on its air.
I spent a bit of time listening to both pre-game shows, but it appears Peak’s got the advantage – if nothing else it has access to coaches and players, and has a location just a few feet from the west-side gates, whereas KBOI is across the street at Baja Fresh – and only has access to Statesman reporters. Having Paul J. is a big asset, but is it enough?

After listening to a little of both, It seemed KIDO did have more interviews with coaches and players. Even “live” game day coach interviews. KBOI’s reliving the old days with Paul J was nice, but will get old…fast.
Listening to both shows, KBOI had better sound quality, energy and humor, but KIDO had better interviews. Listening in the car on the road to McCall it’s hard to tell who had a better location.
listening to a football game on radio is like kissing your mother through cellophane. who would want to? and who cares about coach and player interviews. i want to see them do it, not hear how they did it.