Limbaugh leaving KIDO for KBOI?Don Day | October 6, 2008
You win some. You lose some.
KIDO/580 AM picked up Bronco Sports from long-time home KBOI this summer, and subsequently launched an ad campaign touting how “it’s all here.” News. Broncos. Rush.
Sources tell Idaho Radio News that Rush Limbaugh will not be heard on KIDO after the first of the year – moving instead to rival KBOI. Such a move would blow a hole in KIDO’s mid-day lineup and boost the fortunes of KBOI.
An e-mail to Peak Boise SVP Kevin Godwin for comment went unanswered. I’m told KBOI is not yet able to promote the move and that it will happen after the first of the year.
Limbaugh is syndicated by Premiere Radio Networks and just signed a new $600 million deal. His show is heard on roughly 600 stations nationwide.
KIDO lost some bargaining power when it was sold from Clear Channel to Peak Broadcasting in 2007. Premiere is a Clear Channel subsidiary – which generally gives CC stations a leg up in negotiations.