Stuff the Semi update
Don Day | December 4, 2008The KCIX/Mix 106 effort to stuff a semi-truck full of 106,000 pounds of foods has been pretty good radio this week. Kate McGwire’s been sacrificing herself to sit in the cold… on top of a semi truck… all week long. Many great people in the local radio community have done lots of great things to help the community, and Kate is just the latest in a long line – but every time someone goes above and beyond just making this “a job” to doing something that is beyond themselves, it is impressive. Moving around all over town to locations throughout the listening area has helped bring the effort closer to listeners – engaging more folks.


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