Clear Channel to Peak: you can’t bid on RushDon Day | January 5, 2009
Peak Broadcasting was not given the opportunity to renew its contract to carry the Rush Limbaugh Program on KIDO, according to Peak SVP Kevin Godwin. Peak acquired KIDO in 2007 after Clear Channel Communications decided to exit the Boise market.
In the end, another Clear Channel subsidiary – Premiere Radio Networks – gave its former corporate sister the short end of the stick when it comes to Rush.
With KIDO’s Limbaugh contract expiring at the end of 2008, Premiere informed Peak Broadcasting that the program was moving to Citadel-owned KBOI – end of story.
“The decision was made by two very big radio companies to pull the program from 580 KIDO and give it to a giant national radio company,” Godwin said. “We didn’t… get a chance to bid on the program contract and were told that even though we did an excellent job of promoting and broadcasting/streaming the program, that no amount of money could be spent by us to keep his show.”
Idaho Radio News attempted to contact Premiere Radio Networks on this topic – but a spokesperson for the syndicator didn’t answer direct questions on the matter.
Peak has a number of Premiere programs on its Boise stations – including Glenn Beck, Delilah and After Midnite with Blair Garner. Another Peak station – KMJ in Fresno – still carries Rush. Godwin says he isn’t worried about the other shows – for now.
“We have extended contracts on all of our other programs, and I believe they will be loyal,” he said. “However, the only way you can be 100% sure on keeping a product is if your company owns the program.
Limbaugh’s program has moved stations in a few other markets over the years – most recently in New Orleans, LA – but generally the switch is to a Clear Channel outlet. I couldn’t find another example of the show moving to a Citadel-owned outlet – though the two groups teamed last summer to co-syndicate Sean Hannity, another conservative talker.