Texty textyDon @ IdahoRadioNews | March 11, 2009
Fuentes said the station received more than 60,000 text messages from listeners requesting songs in January alone.
That’s a snippet from the Statesman’s February story on KWYD/Wild 101. The station says it go a whopping 60,000 song requests by text in January. I’ll go out on a limb and say that was the total number of texts — and it was largely driven by contests that told people that “whoever sends the most texts wins.”
Now KSAS/103.3 Kiss FM is running a contest that will give the person who sends in the 1-millionth text Taylor Swift tickets.
It’s a cool use of technology — but has the potential to raise the ire of parents — especially if their kids are NOT on an unlimited text message plan. At $0.10 a pop, those extra text messages can add up quickly…
UPDATE: Part of my hunch is challenged – see comments.