Comments on: No reaction? Make one!

By: elchupacabras

elchupacabras — Fri, 01 May 2009 14:34:33 +0000

A San Diego station is apparently using the same ad gimmick. Take a look:

http://www.hear2.com/2009/04/dont-listen.html

By: O&A_Fan

O&A_Fan — Sun, 12 Apr 2009 21:56:10 +0000

Hahahaha……Is this really the first time you all have heard of this? You act like this is radio gold! Hahahahaha!!!! Simple tactics for a simple station!

By: Radio gal

Radio gal — Mon, 06 Apr 2009 12:34:36 +0000

Is Impact hiring… hate the drive but digging the vibe.

By: clyde flypogger

clyde flypogger — Sun, 05 Apr 2009 21:35:42 +0000

FINALY…..SOMEONE WITH A CLUE…WISH I WERE THERE!!!!

By: Radio gal

Radio gal — Sun, 05 Apr 2009 13:06:24 +0000

Very ceative… these Impact folks are refreshing.

By: elchupacabras

elchupacabras — Sat, 04 Apr 2009 16:37:51 +0000

Brilliant guerrilla strategy! The AARP did the same thing in the 2004 election with their radio and tv campaign telling people to “NOT VOTE!” They later clarified the message, but it caught your attention.

By: luckytohaveajob

luckytohaveajob — Sat, 04 Apr 2009 15:32:49 +0000

I saw it! I laughed so hard I almost drove off the road. Clever, funny, simple and VERY cerebral. How many people do you think sampled the dial after doing exactly what human nature dictates. The opposite! Nice job Impact. You are making some of us nervous.

By: The

The — Sat, 04 Apr 2009 06:49:58 +0000

It’s Ye Olde Reverse Psychology!

If they had any faith in the gag, they’d leave it just as it is. I’m guessing, however, that they’ll do some stupid follow-up which will “explain” why they’re telling you not to listen to their station.

Management second-guesses everything.