KeKe Luv: superstarDon @ IdahoRadioNews | April 25, 2009
It’s quite a feat – and quite a story. KSAS/103.3 Kiss FM program director and afternoon host caught the community’s attention in a unique way last year – by staying awake for 175 hours. Luv stayed behind the mic around the clock, taking calls and talking about a cause: child abuse awareness.
The event paid big dividends for the station — tapping into Boise’s unique community and family spirit, and creating unprecedented watercooler buzz. The event also paid off in the ratings, lifting the station to new heights, and made it one of the area’s most listened-to stations. So how do you top it?
This year, Luv took the “Live for 175″ concept and expanded upon it — taking it to the streets of Boise. The DJ ran seven marathons over the course of a week – more than 180 miles in all. Winding through neighborhoods and major thoroughfares, the station took the endurance event straight to listeners. Everywhere Luv went, folks honked and cheered and yelled “Go KeKe Go!” The station worked with Internet provider Fiberpipe to live stream the event – with a traveling camera available online. The chat room averageed 90-120 folks chatting, watching and listening in a dynamic interactive format. People like KeKe’s mom, sister, and the rest of the KSAS staff interacted with listeners online. The Fiberpipe rig was even set up so that KeKe’s girlfriend could chat live with folks from the road, provinding updates on location and his condition.
I’ve always loved the saying “do well by doing good.” This is a prime example of what radio can be. The station picked a cause, zeroed in, and found a way to grab attention. KeKe Luv, whose real name is Steve Kicklighter, made a real, personal, physical sacrifice for this event. To be able to buckle down and commit your mind and body to something this intense is impressive.
When I think of what radio should be — this is it.
Here’s a few photos snagged from the webcam: