KTSY helps pay it… backward
Don @ IdahoRadioNews | May 25, 2009KTSY/89.5 is promoting the “Drive Thru Difference.” The idea is when you go through the drive through at your favorite restaurant or coffee join, you pay for the order of the people in the car behind you — and leave this printed note with the clerk to hand to the other car. Pretty neat.
I think this is a great promotion..especially to promote the station, and I’m all about giving. But wouldn’t it be better to do this at a grocery store or something similar? It just feels like you’d be paying to contribute to the fattening of America.
For someone who rarely ever even has enough money to buy groceries, I would say that people who go through drive-thru’s probably have enough money to afford it.
But again, I do think it’s a great promotion. People who have just gotten free food and see your station logo may be very inclined to listen in.