Idaho Radio News Etc.

KBOI/News-Talk 670 afternoon host Nate Shelman is huge these days.  Like, towering over Boise huge.  No, he hasn’t gained a ton of weight – in fact, it’s the opposite.  No, Nate has his likeness plastered on a billboard on the I-184 Connector as part of an ad for a weight loss program. I won’t turn this into an ad for that company (they’re already all over radio TV and outdoor media) – but check out Nate’s before and after shots:

Fellow Citadel citizen Steve Shannon has also lost a ton on the same program (or therabouts):

(Minor disclosure – my firm, DayPower Media did some freelance web work for Steve earlier this year)