Comments on: Ellen K claims she gets treated at Boise’s Ideal Image

By: Elliott

Elliott — Tue, 07 Jul 2009 15:16:28 +0000

Great figure, Great Hair, face like moose or squirl……..

By: luckytohaveajob

luckytohaveajob — Mon, 06 Jul 2009 02:36:26 +0000

The local shop was just purchased back from the local owner. By the corporation. Of course it is an endorsement from the corporate level and it does not make it local of right.

By: Rainshadow

Rainshadow — Mon, 06 Jul 2009 02:16:06 +0000

I had this debate with several on-air personalities during my rather odd career. I told one personality who said, in referring to an event saying “I’ll see you there!” Not to say that unless she was going to actually BE there (she was not).

One of the biggest problems with this ad campaign mentioned in this post, however, is communication. If the people who run the local store are not aware of or have not heard the ad, the customer will be met with blank stares. Correct me if I’m wrong, but blank stares are not good for business.

It might be interesting for a secret shopper to go to the local II store and drop Ellen K’s name to see what happens.

By: Scott

Scott — Sun, 05 Jul 2009 23:57:02 +0000

Jesus, Don.

You do realize that Ideal Image is a national chain, right? And as unlikely as it may be, it is completely within the realm of possibilites that Ms. K does indeed seek treatment at an Ideal Image location…somewhere?

This type of thing- the editorializing about marketing, advertising, and other concepts you have a tenuous grasp of at best- is not your strong suit.

Seacrest is a national show. Makes perfect sense that she would be shilling for a national chain that happens to have local franchises.

Now, whether or not this is the most effective use of Ideal Image’s marketing budget…that is another discussion altogether.

Editor’s note: You always have to love when an anonymous commentor starts a post with the two words Scott chose, then attempts to make a point with personal attacks. While I don’t think anyone thought II was anything but a chain, they have no locations within 500 miles of LA. Is there a chance this person has undergone treatment? Sure. Is it likely? Um no. Further, the spot is specific to BOISE.

By: The

The — Sun, 05 Jul 2009 23:39:18 +0000

Excluding the very unlikely possibility that she really DID go to Ideal Image, this is called LYING. There are laws against making provably false statements in an ad. And since someone is practically guaranteed to say this, NO, it’s NOT the same as saying that Advertiser X is “the best” at what they do or something like that. That’s an OPINION, not at all the same as saying you patronize a business you’ve never been to.