Peak in the valley: Now smaller than CC wasDon @ IdahoRadioNews | July 6, 2009
While it is hard to get a full fix on the state of Peak Broadcasting — we have little ways to judge the health of the company. Things like employee morale, programming — and usually the most telling aspect: staffing.
In March, 2005 – just before Peak took over the operations of six Boise Clear Channel stations, I noted here how many on-air staffers each station in the group. CC had been derided for its staffing practices in markets like Boise. Stations that used to be live 24/7 had been cut, cut and cut again. Across the group, just nine shifts had live and local talent.
Here’s how it broke down:
KCIX: Two shifts, three personalities
KSAS: Two shifts, three personalities
KTMY (now KAWO): One shift, one personality
KXLT: Three shifts, four personalities
KFXD: One shift, one personality *
KIDO: One shift, three personalities
That’s fourteen staffers total (KFXD laid off Mitch Pruitte just before Peak took over and switched the shift to a VTer).
The picture now?
KCIX: One shift, two personalities (-1)
KSAS: Three shifts, four personalities (+1)
KAWO: Four shifts, four personalities (+3)
KXLT: One shift, one personality (-3)
KFXD: None. (-1)
KIDO: One shift, two personalities (-1)
Old total – 14. New total – 13. Neither total includes part-timers, news anchors or production personnel who don’t hold air shifts.