Impact raises big cash for cause, challenges othersDon @ IdahoRadioNews | July 23, 2009
You’ve likely heard the story of Ryan Stockdale — the Middleton dad of three young children who have a rare blood disorder. The family was feature on Extreme Makeover: Home Edition in 2007. More recently, Ryan has developed what are called “suicide headaches” — something his wife described as “giving birth through your eye socket times ten” in an interview with KTVB.
The family has been unable to get its insurance company to pay for a procedure that would help eliminate the headaches – a fact that has garnered significant local media attention.
Impact Radio swung into action, and began a marathon radio broadcast yesterday at 2pm at a local Syringa bank branch. As of 11pm last night, Impact’s Darrell Calton tells me they had raised $6,000 – and that’s well before they hit the morning drive this morning.
KSRV/96.1 Bob FM, KWYD/Wild 101, KPDA/La Poderosa 100.7 and KQLZ/True Oldies 99.1 have been broadcasting live, helping rake in donations for the family.
Calton says he is putting $1,000 toward the cause — and hopes executives at other clusters will join him.
UPDATE: My colleague (and fellow blogger) Maggie O’Mara says she checked with Impact this morning — and the total raised through Impact’s efforts has ballooned to $35,000. WOW!