Stations leave behind illegal signsDon @ IdahoRadioNews | July 25, 2009
The Treasure Valley is a beautiful place. Lush trees, a meandering river, relatively low pollution and pristine foothills.
Many local radio stations talk about the quality of life here – in promos, in job ads and in their overall imaging. But most of those same stations think it is OK to junk up the environment with their roll-a-sign banners. Here’s an example from today:
Both KSRV/96.1 Bob FM and KAWO/WOW Country 104.3 left a few segments of those cheap plastic banners hanging on some poles near Bronco Stadium. In this case, there was no active remote going on nearby… in fact — there wasn’t any activity whatsoever.
While this example uses these two stations – they are not alone — it’s something you see all the time.
While I may personally consider this to be unsightly – it’s more than that. It’s a violation of Boise City Code:
No person shall post, paint or attach in any way any sign as defined in this Code on any curbstone, telephone pole, telegraph pole, electric light or power pole, wall, hydrant, bridge or tree on a
public street, sidewalk or on a public property except as provided in Section 4-7-14.
No person shall paint, paste or attach any sign whether or not defined in this Code on any building, structure, sidewalk, street or property of Boise City except as provided in Section 4-7-14.
PS: Section 4-7-14 (referred to twice above) gives “Municipal, County, State and Federal government and special nonprofit” groups some outs to that clause — but there is no special carve out for radio stations.
Not so long ago, banners were an expensive and prized material. The vinyl signs were carefully collected after each remote or event and reused time and again. The 1990s advent of the cheap plastic roll signs changed that practice – and made it easy for stations to leave behind their banners long after they have packed up the station van and headed back to the studio.
Perhaps station personnel think they’ll get some boost in the ratings numbers if they “forget” to take down their signs. Maybe. But I guess I wish they would respect the beauty of our area by collecting their visual collateral rather than leaving it behind.
UPDATE: As of 6:30pm Sunday night, the signs are gone.