Ratings: Wild sees 480% increase
Don @ IdahoRadioNews | August 12, 2009This should shock no one, and as our poll earlier this summer predicted – KWYD/Wild 101 saw a strong ratings increase in its first full ratings period. The Urban CHR station notched a 4.8 12+ rating, good enough to beat all but four other stations in the Boise market.
Wild also topped direct competitor KSAS/103.3 Kiss FM – which took home a 4.4, and KZMG/Magic 93.1 at 3.1.
The question now – will the station be able to keep up the momentum and maintain its spot at the top of the pops?
Wild is going to lose their morning audience now that CK is gone.
Wow….we have a prophet among us….
No prophet, just observant. He went on “vacation” suddenly, they stopped calling it the “Wild Wake Up Show with CK”, then he disappeared from the radio ads, then he disappeared from the website. Lastly, no one would say anything about him on air or when you called/text. Doesn’t take a genius to figure it out. It may not have been official, but it was apparent.
Best of Lucky to CK and his family. Hopefully things work out.
I was referring to your prediction that “wild is going to lose their morning audience now that CK is gone”. It doesn’t take a genius to figure out that CK doesn’t work for Impact (nice detective work though). However I was referring to your certainty that whichever morning show Wild replaces CK with will not be able to pull in any ratings.