Ratings: Wild sees 480% increaseDon @ IdahoRadioNews | August 12, 2009
This should shock no one, and as our poll earlier this summer predicted – KWYD/Wild 101 saw a strong ratings increase in its first full ratings period. The Urban CHR station notched a 4.8 12+ rating, good enough to beat all but four other stations in the Boise market.
Wild also topped direct competitor KSAS/103.3 Kiss FM – which took home a 4.4, and KZMG/Magic 93.1 at 3.1.
The question now – will the station be able to keep up the momentum and maintain its spot at the top of the pops?