Ratings: KTIK loses the pep in its stepDon @ IdahoRadioNews | August 16, 2009
Maybe it was Boise State Football’s undefeated regular season. Maybe it was some extra caffiene in Jeff Caves’ afternoon coffee… and maybe it was a fluke.
Whatever the reason, KTIK/ESPN Radio 1350 KTIK The Ticket saw a big drop in its spring numbers. Everywhere you look, KTIK saw massive drops from fall to spring — though it is basically right on the nose year-to-year.
And by massive, we’re talking about falling from a 4.1 to a 1.8 – more than two points (persons 12+).
Here’s the thing — this is the third book in a row where we’ve had a station jump from middle of the pack to top of the heap. In spring 2008, it was KKGL – which saw the best Boise-market ratings of any station in more than four years at the time. It then fell back to its normal ratings range.
In fall 2008 we saw KTIK jump up – and now fall.
This time it is KSRV/96.1 Bob FM, which popped from a 2.9 to a 4.9 — and notched even greater demo growth.
In all three cases, the stations did not make any massive alterations – no staff changes, no major music changes – just a ratings period of staying the course. Will this be a pattern of for Bob – or will it hold on to the numbers?