Let’s play… Name That Format!Don @ IdahoRadioNews | September 1, 2009
We know that KQLZ will launch a new format on Friday – but we don’t know exactly what it will be. So let’s engage in some wild uniformed speculation!
There’s three things we know it won’t be: oldies, urban CHR or variety hits. There are lots of things it could be…
Boise doesn’t have a few formats that are being tried in other places: the female-skewing “Movin’” urban AC brand (up tempo hits of the past decade or so), smooth jazz, “Jane”… Jack/Bob FM for females, country oldies, FM talk, Radio Disney and others. Oh, and polka.
I doubt Impact will try to recreate “The Man” with FM talk, despite the bronco references. Radio Disney, jazz & country oldies are niches too small to get the kind of pop they are looking for.
Jane? Movin? Maybe. The female space is pretty crowded.
Another country station of some type (Country Bob?) seems plausible – the KIZN/KAWO/KQFC pie is still fairly sizable, and Impact has been able to best established players in a genre once this year. This could possibly dovetail with a “bronco” moniker, in the horse sense more than the sports image.
Modern rock? As KQXR/100.3 The X has widened its footprint, some have grumbled about its approach. Just as the country pie is large, so is the KKGL/KJOT/KQXR/KSRV market. Perhaps Impact would position KQLZ to further fracture the rock market in an attempt to boost Bob. That type of cluster strategy isn’t uncommon… even if it does sometimes create lame radio.
We’re going to run two polls: what format would you most WANT to hear… And what format do you think you WILL hear.