Boise gets fourth country stationDon @ IdahoRadioNews | September 4, 2009
At high-noon-04, KQLZ stopped playing the Thriller loop and launched “99.1 The Bronco.” The format, as rumored, gives Boise another country choice.
Billing itself as “Idaho’s Best Country” and teasing clips of Big & Rich, Carrie Underwood and Trace Adkins – the station ran a short sweeper, then segued into Randy Houser’s “Boots On.” Toby Keith’s “A Little Less Talk and a Lot More Action” was song number two. A pair of personalities took the mic after song two – one male and another female. They did not identify themselves.
One sweeper says the station plays “105 in a row.” Another says “no frogs allowed.”
KQLZ joins KQFC/97.9 Idaho Country, KIZN/Kissin 92 and KAWO/WOW Country 104.3 in the country space.
Here’s the launch audio.