Comments on: Boise gets fourth country station

By: Peabody

Peabody — Sat, 05 Sep 2009 16:35:25 +0000

A little less boring now… This stunt lasted a little longer than the Wild 101 stunt last year. After about three hours, I was sure we were stuck with yet another country station. Good one, Impact.

By: Doc Brown

Doc Brown — Sat, 05 Sep 2009 09:39:36 +0000

Anthony… While I appreciate and complement you on the success of Wild 101, I can only say this radio stunt “dropped the ball” completely… How many times do you pull you’re audience in the wrong direction before they give up on you? After doing this, the credibility of a format flip is shot. It’s a “STUNT” that has been done a hundred times before. It’s lame at best.

Secondly, BOB has a shelf life and it’s coming up very soon, don’t pat yourself on the back too much for that one.

Also, I’ve said it before…and I’ll say it again…No Spanish-Based product will garner any REAL or constant ratings with the current diary system. In turn, Impact will not be able to make any REAL money off of any Spanish language programming. All you are doing with KPDA is watching the needles move. It doesn’t matter if people are listening, It only matters if the people listening have money to spend on the product.

If “The Virus” is fully staffed with LIVE and Local on-air personalities during most day parts that have something to talk about besides hanging out at the Spearmint Rhino, then you might gave something. Then again, you have to give this format at least 2 years before pulling the plug prematurely like you have all the rest of the formats that have occupied this frequency. Do this and then I will start having faith in how you operate this effort…

From what I’ve heard, it’s a 90’s and 2000’s Pop/Alternative Rock radio format mixed in with Today’s currents and Re-currents. It’s all the “Right” music. Now, staff the radio station with real radio personalities who interact with the audience like what the air staff does at Wild and in a year, you’ll have something. Get a Morning Show that talks about what your listeners want to hear. Get an Midday guy who is cool, hip and connected to the audience that will actually take phone calls and requests. Get an Afternoon show that talks, informs, entertains and plays music.

Otherwise, it’s just another drop in the bucket…Another failed effort on a radio station that’s had it’s format flipped 3 times in the last 4 years…

By: Marco

Marco — Sat, 05 Sep 2009 04:36:24 +0000

I’ve got to say that this afternoon had really upset me when they flipped to The Bronco. Not often do I get excited with radio, until a big format change is announced with a countdown like 99.1’s THRILLER. I gave the new country station a total of four minutes of my time, switching the channels on the radio til about 12:30PM. After walking the Green Belt for four hours, I thought I’d check 99.1 one more time….thank God it was a joke.

I just remembered reading an article on here about something about us listeners are in for a laugh come Friday. I’m very happy with the new alternative format, though my opinion on the branding is they really shouldn’t call themselves “alternative”. They are definitely a mainstream rock station, playing genres of rock ranging from new modern rock, classic alternative, and top 40 pop rock. And, I hope they change their name from The Virus to just KQLZ 99.1…it sounds a little more dignified and less like a joke moniker.

Stick with this one, IMPACT RADIO. This is the only format that will keep listeners on a station with mediocre signal quality in Boise.

By: Jim Smith

Jim Smith — Sat, 05 Sep 2009 03:04:50 +0000

For the record, I didn’t bite. I’m with Robin on this one… This was a small-market “gotcha” that no one knew about outside of the oldies listeners and the readers on this blog. No press. No media teasers. No REAL build up. No nothing. Nobody knows what you’re doing… It will be interpreted as “business as usual” for Impact by the community; format du jour. When you knew that Jack wasn’t going along for the ride, this would’ve been a great opportunity to throw him a big fat retirement party. Make a big deal with a huge promotion and say,”Without Jack we just can’t go on playing oldies…” You get the idea. You had the key to a franchise in Big jack and you blew it. (not the first time we’ve seen Impact do that) Impact did a great job with the “Bob” launch and it has paid off. Again, this was tired and mediocre just might backfire.

By: rapidrunner

rapidrunner — Sat, 05 Sep 2009 01:45:01 +0000

Having spent 30 years in broadcasting…a profession that, at one time, was honorable and professional…I am astounded at the lack of integrity of folks in ‘management positions’ (sarcasm here) that tend to roll the dice and play games with peoples’ livelihood. I’m very thankful I’m no longer in that profession that I once loved…and I feel sorry for the folks who’re still in the business. Is there no shame?? What happened to watching out for the folks who work for you? Why do pros like Armstrong….and others… have to suffer because of some whim of people in ‘management’ (again, sarcasm…) positions? Is radio a business? Yes. But how about putting integrity and respect back into the equation! Silly-ass games don’t hack it.

By: luckytohaveajob

luckytohaveajob — Sat, 05 Sep 2009 01:33:28 +0000

Robin Lee. There were no more faithful listeners. Thats the point of the Thriller stunt. Flushing the current audience to attract a new one. Obviously there were no faithful advertisers or the format would not have been flushed. Well played. Not a cheat. I and several others bought it and apparently so did you. Let’s just see if the muscle they showed with BOB and Wild can make up for the signal.

By: RadioActive

RadioActive — Sat, 05 Sep 2009 01:07:49 +0000

The true longevity of this format will be directly porportional to the willingness of advertiers to support it….

I probably won’t listen to it…. the signal quality like most of these hybridized FM’s is so poor that its misereable to receive, and its not my “thing”…

But one thing I will say….THANK GOD ITS NOT ANOTHER COUNTRY STATION!!!!!

Time will tell…..just like with anything else.

By: Elliott

Elliott — Sat, 05 Sep 2009 00:47:58 +0000

Dear Robin Lee,

I’d love to see you. Let’s do lunch. By the way Larry did teach me alot about “engaging” the audience…..come on radio is supposed to be fun too……

Hope to see you soon,

With warm regards,
Elliott

By: luckytohaveajob

luckytohaveajob — Fri, 04 Sep 2009 22:57:03 +0000

Hey Doc you were way off. About three and a half hours. They got me!

By: Mark

Mark — Fri, 04 Sep 2009 22:49:50 +0000

Did they pull a fast one on you (and everyone else!)

I’m listening right now 4:47 pm, and they’re playing the Red Hot Chili Peppers…definately not country!

Is this a return to a college-type format, with multiple genres? They are running a station sounder now calling the station “the Virus.”

I think the few country songs at noon were a ruse…