PPMs show very different listening patternsDon Day | December 17, 2009
The New York Times has a great story on the impact portable people meters are having on radio ratings. Turns out, 10% fewer people listen to classical stations – 3% fewer to soft jazz, and 2.6% to talk radio. Yep – when PPMs are in use, the actual listening patterns are different than what people write in diaries.
“Yes, I really listen to classical radio a lot! Yes, I listen to Rush EVERY DAY!”
No, you don’t. But thanks for playing. What does better? Oldies, news and country. Seems people don’t admit to listening to country — but do more often than they report.