Comments on: PPMs show very different listening patterns

By: Perry Cox

Perry Cox — Sun, 20 Dec 2009 00:07:42 +0000

Some formats depend on engaging listeners. Public radio, Triple A, Modern Rock. These formats by nature will have lower mass but can be very worthwhile to the right audience and advertisers. PPM seems to short change them because these stations aren’t intended to be “background” music they’re lifestyle stations. And most of those target audiences are the ones least likely to carry PPM devices.

By: Peabody

Peabody — Sat, 19 Dec 2009 21:19:46 +0000

Not too many people actively listen to commercial spots. Plus, an active listener is more likely to change the station during a commercial break. You are stuck listening to whatever your doctor’s office happens to be playing. That kind of forced exposure and repitition is probably more useful for an advertiser. That is reason enough to include that kind of listening, in my opinion.

By: The

The — Sat, 19 Dec 2009 01:32:32 +0000

“I think if you’re listening to it, no matter why, they should get the rating.”

Well, maybe, but advertisers may feel that they shouldn’t pay as much for passive listeners as they do for ACTIVE listeners, for starters.

By: Jac

Jac — Fri, 18 Dec 2009 23:31:25 +0000

But should we only rate based on what you WANT to listen to? I think if you’re listening to it, no matter why, they should get the rating. Unless you stay home all day, you are exposed to so much and so if a doctor wants to listen to a certain station, then that station should get the rating.

Could be my opinion though…I’m curious what everyone else thinks about that?

By: The

The — Fri, 18 Dec 2009 08:14:34 +0000

Steve Dahl wrote an interesting opinion piece for the Chicago Tribune the other day in which he pointed out that PPM’s can’t distinguish between radio stations that you CHOOSE to listen to and ones that you are exposed to in, say, a doctor’s office. His conclusion was that such involuntary listening will inevitably hurt ratings for personality radio which typically isn’t on in places like waiting rooms. That, Dahl said, will result in owners moving even further away from putting personalities on the air.

By: Bill Frahm

Bill Frahm — Fri, 18 Dec 2009 06:44:01 +0000

@^%^
Here’s the link:
http://www.rwonline.com/article/356

By: Bill Frahm

Bill Frahm — Fri, 18 Dec 2009 06:43:15 +0000

Here, read this.
Scroll down to “Inaudible”.

By: Jac

Jac — Fri, 18 Dec 2009 04:43:19 +0000

How do PPM’s pick up talk radio? By their imaging? Because how else would they be able to distinguish between that and normal talking?