Since the old KMCL-FM went off into the “Wild” never to be heard from again – Peak is switching the games to KDZY-FM/Heartland Country 98.3. KDZY will air football and men’s basketball, plus the weekly coach/recap show.
Comments rssKWYD/Wild 101.1 is up and running. Yesterday I tuned in and heard silence (can you hear silence?) – today the station is looping Michael Jackson’s “Thriller” on the eve of All Hallow’s Eve.
A single bumper says “It’s coming” tomorrow morning at 10am. So peel your ears and get ready for a rare station sign-on.
The station that once served the McCall area is now largely gone for those listeners. FM KDZY/98.3 stands alone as the only commercial FM with roots in Idaho’s heartland.
UPDATE: After the Thriller stun, the station debuted as “Virus 101″ at 10am – but changed AGAIN to Wild 101/Idaho’s Party Station at about noon today. The music was more Alt. Rock for the first two hours, but now sounds thematically similar to KSAS/103.3 Kiss FM – and is probably as urban as Boise will ever get (but still pretty poppy).
This isn’t Impact’s first shot at pop – after several attempts with KTPZ/Music Monster 99.1.
The station is running promos ala the “I’m a Mac & I’m a a PC” making fun of “Whose House.” VERY reminiscent of Kiss signing on and targeting KZMG with lots of promos mentioning the cross-town comp.
So the All Access note posted in comments here isn’t correct… :) (Unless they decide to change formats for a third time today…)
UPDATE 2: The station is pumping 15,000 songs in a row – which at an average of 4 minutes per song works out to about 40 days, taking us into December commercial free.
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