Imapct Radio Group OM/PD Mikey Fuentes has decided his new station – KPDA/La Poderosa 100.7 is one of a kind. Check out this fancy footwork, as told to R&R:
“There’s only one other local station in town and they do more of a variety format, so as far as being regional and local, we’re the only one that fills those shoes.”
The Boise market has five Spanish stations of course. His line to R&R slices out KQTA, KDBI and KWEI-AM – trying to refer to just KWEI-FM.
There are two other “local” Spanish-language stations – KWEI-AM and KWEI-FM. Bustos Media fields two stations – KDBQI runs a Spanish AC format and KQTA runs Regional Mexican. Sure, KPDA is local (except in the mornings), and yes it’s a Regional Mexican format – but it’s about as misleading as a presidential campaign ad to characterize it the way Fuentes did to R&R.