Ratings: KTIK loses the pep in its step
Don @ IdahoRadioNews | August 16, 2009Maybe it was Boise State Football’s undefeated regular season. Maybe it was some extra caffiene in Jeff Caves’ afternoon coffee… and maybe it was a fluke.
Whatever the reason, KTIK/ESPN Radio 1350 KTIK The Ticket saw a big drop in its spring numbers. Everywhere you look, KTIK saw massive drops from fall to spring — though it is basically right on the nose year-to-year.
And by massive, we’re talking about falling from a 4.1 to a 1.8 – more than two points (persons 12+).
Here’s the thing — this is the third book in a row where we’ve had a station jump from middle of the pack to top of the heap. In spring 2008, it was KKGL – which saw the best Boise-market ratings of any station in more than four years at the time. It then fell back to its normal ratings range.
In fall 2008 we saw KTIK jump up – and now fall.
This time it is KSRV/96.1 Bob FM, which popped from a 2.9 to a 4.9 — and notched even greater demo growth.
In all three cases, the stations did not make any massive alterations – no staff changes, no major music changes – just a ratings period of staying the course. Will this be a pattern of for Bob – or will it hold on to the numbers?
KTIK/ESPN Radio 1350 KTIK The Ticket has launched another season of its weekly golf show. Tee Time on The Ticket is hosted by KBOI’s Brett Reckamp and airs each Saturday morning at 9 a.m.
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