KZMG/Magic 93.1 is on the skids. As I’ve noted the past year, it has been incredibly inconsistent, has a mis-matched morning show, unfocused imaging, sloppy playlist and has been without a consistent night jock for quite some time.
That may be just my opinion - but the station’s audience is leaving in droves. The […]
Posts Tagged ‘KZMG’
Ratings: Worst… book… ever
Magic’s Play Anything Day
KZMG/Magic 93.1 is doing an all-request day - with proceeds going to Project Play’s campaign to put special needs playground at Nampa’s Lakeview Park.
Folks can call in, plop down $20 and hear any song they want. $40 ensure it is played next… and a donation of $50 gets the crew to stop playing the […]
Picky, picky
This poll has been rotting on KZMG.com since it relaunched. Plus… there may not be an “i” in team, but there’s only one in skis.
Deeds on lesbian kisses, starring KeKe & Miggy
Deeds declares “I Kissed a Girl” the song of the summer. Deeds declares his disdain. Can’t wait until Mike’s infant child hits pre-teenhood!
KZMG’s Miggy and KSAS’s KeKe are featured over here
Ya lose some, ya win some
Remember my post 22 days ago noting how KTSY had to make some cuts - and let Dave Arthur go from his mid-day voicetracker job? Yeah… well… that didn’t last. KTSY & Dave are back in business — he’ll start up again Monday from 10a-3p.
And speaking of former KZMG-ers and the mid-day shift… […]
The Eagle’s rolling the dice, too…
Someone at Citadel Boise must have been inspired by a game of Bunco. Not only is KZMG/Magic 93.1 doing an insurance contest with sky high odds - so is KKGL/96.9 The Eagle. The rules are basically the same. 96 folks will be qualified on the air - then asked to show up […]
Magic 93.1 probably not giving away a house
Hooo boy. Here we go again.
KZMG/Magic 93.1 is running a contest it calls “Listen, win, move in.” 300 folks will get a chance to roll a set of dice. Contestants will have to roll all six of the dice at once - and to win, the dice must spell “H-U-B-B-L-E.”
If someone rolls […]
Job: KZMG nights
KZMG, Magic 93.1, is looking for a hardworking, motivated and organized night talent/promotions director. We’re looking for a multi-task monster to come and dominate nights with an interactive, high-energy show and own the streets and the airwaves with killer, one-of-a-kind promotions in one of America’s most livable cities. We are moving quickly on this hire, […]
KZMG’s illegal legal
KZMG/Magic 93.1 has a few new jingles on the air. One seems to be serving as a legal ID - except… it isn’t legal.
The jingle starts with “KZMG!” followed by the station’s positioner (”today’s hit music”) the brand name (”Magic 93.1″) and a promo for the AM shift (”Home of Dan Tooker in the […]
Book promotions
The spring ratings period is underway, and the usual array of promotions has started to unroll. A sampling:
- KQXR is giving away tickets/air/hotel to a music festival in Columbus in May.
- KTHI/107.1 K-Hits is helping the Warm Springs Counseling Center bring Tony Bennett to town - and is giving away tickets to the show […]
Speechless…
Now here’s… something.
Two other Magic notes:
- Shamus… er- Mike is now doing nights on the station - and the Hot 9 at Nine is back
- How’s this for a perk? Less than three months into the new show - and Dan Tooker in the Morning is airing a “best of” marathon this week. I […]
Tooker’s take on Boise, his new show and the competition
KZMG/Magic 93.1 launched a new morning show just after the first of the year, helmed by someone who had just won a Country Music Association award for best radio personality - Dan Tooker. Since Magic has long been positioned as a pop station, some in the market were left scratching their heads. Now […]
Did Magic throw ice water on the Hot 9?
KZMG/Magic 93.1’s Hot Nine at Nine hasn’t appeared in several weeks. Why? KSAS is making a strong run at KZMG - and has put a night talent in place that is engaging and entertaining. Magic’s night show has been flat since… oh… about the time Big Boy left. Now it […]
Job: KZMG nights
We are looking for our next night time superstar in beautiful Boise Idaho! We need team players with no egos! This job includes remotes, club appearances (we own the club scene here in Boise and it is a lot of fun) and production work! Please send your mp3 air check and resume […]
A tale of two ‘ooker’s
KZMG/Magic 93.1 debuted new morning show “Dan Tooker in the Morning” today. During the 7am hour, Boise Mayor Dave Bieter joined Tooker, Matt Johnson and Casey Acevedo in studio. The group talked about things Tooker should do to become an official Boisean — riding the Tour Train, etc. He also talked about how […]
Tooker ready for takeoff
Eyes inside tell me KZMG/Magic 93.1 has been giving the studio a little makeover, ahead of the debut of Dan Tooker in the Morning.
As we previously noted, Tooker will be joined by Casey Acevedo for his Monday launch. Also, night guy Matt “Matty” Johnson is switching to the AM shift - and will change […]
All Christmas, all over
The radio dial is sounding quite festive this Christmas eve. As I headed to services this evening - I was pleasantly surprised at the number of stations that dropped their normal formats to get in the spirit - with 100% Christmas music:
KTSY/89.5 FM
KIZN/Kissin’ 92.3
KZMG/Magic 93.1
KRVB/Idaho’s 94.9 The River
KAYN/Boomer 100.7
KAWO/WOW Country 104.3
KBOI/News-Talk 670
KTHI/107.1 K-Hits
These stations […]
Tooker notes
Tooker in the Morning will launch January 8th on KZMG. Miggy Santos and Matty are holding down the morning fort in the meantime.
Also, Casey Acevedo announced she will join Tooker for the morning shift. Acevedo produced her parent’s radio show - Dave & Geri in the Morning — last heard on WHTS/Grand Rapids, MI. […]
Citadel stations getting new websites
Remember when I complained about the awful, cluttered messy Citadel Boise websites? The wheels were clearly already in motion to reboot the sites on the Mediaspan platform. KBOI.com is the first to launch - though it is very light on local content, and still pales in comparison to the Peak sites - and even […]
Citadel cuts two from on-air ranks
Citadel has let go two of its on air staff in recent days. KKGL night guy Jason Drew and KZMG morning host Valentine are no longer with the company. Val was the longest serving member of the Magic staff - and will be replaced by Dan Tooker in early 2008. Valentine shifted to AM drive […]
The holiday rundown
Here’s a look at what Boise-area stations are doing to help the community this year. The Idaho State Broadcasters Association notes that in 2005 (the most recent year available), Idaho radio stations took in $2.1 in fundraising donations (along with $20 million in PSA value).
KTSY - The station is holding a Christmas concert […]
Traylor bounces back to Boise…. with KZMG
Former KSAS/103.3 Kiss FM program director and afternoon talent Aaron Traylor will soon reappear in the Treasure Valley. KZMG/Magic 93.1 is sponsoring a series of appearances by the Tallest DJ in America at China Blue - starting with an event this month centering around Christmas. Traylor will bring his talents back to Boise […]
Tooker to take on Hooker. No. Really.
KZMG/Magic 93.1 is flushing its short-lived Music Mornings show with Valentine for a new show featuring Dan Tooker. Yes… Tooker in the Morning. It rhymes with Hooker in the morning.
Anyway — Tooker comes to Magic after leaving country station KFDI/Witchita, KS earlier this year. Tooker won the Personality of the […]
From first to worst
It used to be the Citadel Broadcasting Boise websites were the best in the market. Now? Fat chance. Peak Broadcasting hired Stationality to put together a suite of sweet websites, and the Journal Broadcast Group got with the program as well. But the Citadel sties sites have pretty much stood still and […]
Dave Arthur’s garage
…no, that’s not the name of a new series on TLC. But check out the inside of former KZMG/KXLT/KTSY guru Dave Arthur’s garage:
That old logo reminds me that I saw that logo sticker on a 1970s Cadillac with a gray-haired dude driving about six months ago. Yes, in 2007…
Also: If you have a […]




























