Idaho Radio News Etc.

Here’s another one from the vault. Shannon Ellis was nice enough to share this audio file with me… three years ago. I forgot about it until now.

This is a little trick KCIX/then-K-106 liked to play when it was trying to take on KZMG/then-Magic 93.1 about ten years ago.

Listen here.

At today’s best music mix, K-106, we know radio stations need to play commercials. I mean that’s how they pay their bills.

But geez, enough is enough already. Here at K-106, we never stop the music for commercials more than twice an hour during the work day. But the guys at 93 must be getting rich at your expense. They stop for commercials three, even four times an hour.

In fact, I bet they’re playing a commercial right now. I bet they are. Go on. Go check. We’ll wait. (Jeopardy music).

Hey, we’ve all got to pay the bills, but at K-106, your favorite songs come first. So, back to what we do best. Today’s best music mix… K… 106.

I’m noticing a new trend: dropping the obiligatory “Boise” from the FCC-required hourly call-letter shout outs.  Both KZMG/93.1 Hit Music Now and KCIX/Mix 106 have shortened their legal IDs to “KZMG New Plymouth” and “KCIX Garden City” respectively — both dropping the long-heard Boise.

Nine years and one month ago, KSAS/103.3 Kiss FM signed on the air – designed to destroy KZMG/Magic 93.1. It took nine years and a raft of changes (and maybe a little help from Wild 101), but Magic 93.1 is dead. Not dead like this – but gone.

In its place – Citadel has launched… a similar station. 93.1 Hit Music Now hit the air this week – and is a bit like Magic 93.1’s sister. It lives in the same house (at 93.1), has the same parents (Rich Summers and Don Morin) and looks sorta the same (lots of pink and black) — but is different somehow.

The new 93.1 kept the same staff – including Tom Collins, Matt “MJ” Johnson and DJ Dickman (though he now goes by DJ David, more on that here). But what had been a tired, listless presence has been chucked out the window. Now the station seems insanely focused on three things: playing lots of music, putting a ton of listeners on the air and throwing elbows at Kiss FM.

Kiss FM seems to be the girl that everyone wants to date. Wild 101 took to the air and quickly started throwing sharp elbows at Kiss. It worked. While KSAS retained much of its ratings, Wild saw a big boost – and became the top pop station in Boise — fast. Now, in a bit of a “me too” move, Magic — er — 93.1 Hit Music Now — is mocking Kiss.

“It’s good to know 93.1 Hit Music Now plays more music every hour than Kiss FM,” one liner reads. That liner is read… by… you guessed it… Kiss FM’s old voice guy. Now passing around a voiceover talent like a piece of used chewing gum isn’t that strange – there’s something else about it. When KSAS switched this guy for someone new about two years ago – they didn’t evolve much. The current talent sounds pretty similar. So now the two stations have twin voice guys, but 93.1’s guy is still saying “Kiss FM” — a lot.

93.1 has also given its music an overhaul. It’s still pop, sure – but it is all very upbeat and happy and — well — poppy. Song after song of tunes with a high BPM rate. Even downbeat songs like Kings of Leon’s “Use Somebody” get a magical makeover – with a dance version subbed in for the traditional cut.

The station is working very hard to deliver on the promise to play a lot of music. 12, 13 even 14 cuts an hour. It has revamped its clock structure – with one long stretch of spots at about 20 after the hour. DJs are limited to reading short liners, seguing between songs – or teeing up an audio drop from a listener.

Those listeners are on the air a ton. Not for long, mind you – usually quick drops. “I’m stuck behind a train and the only thing keeping me going is 93.1 Hit Music Now,” etc. Several drops an hour ask for people to “pick up their cell phone and call 424-9300.” MJ even asked for folks from a specific city to call in during the 6pm hour.

Several of these goals run into one roadblock: Kidd Kraddic in the morning. Kraddic’s show is low on music and high on chat. Low on listener interaction and high on host to host interaction. Magic did make one change – swapping out the 9am hour of the Kraddic show (which was actually the first hour of his show playing out of sequence — after the hosts had already said goodbye) for… music. And listener interaction. And shots at Kiss.

The station had to do something. It was more than time. A parade of program directors and of morning hosts and of philosophies and styles stopped working. The Magic name – however heritage – was outdated. Magic is something that conjures up images of Siegried and Roy or a card trick or… well… not really anything hip. Citadel has never changed format on a station in Boise – ever. You can almost imagine a meeting of top Citadel managers trying to decide what to do with KZMG. Look around at the landscape – what would you flip the station to? Maybe there’s a great idea out there – but right now one last Hail Mary with pop seems like the only option available.

KZMG/Magic 93.1 was – until yesterday – one of the longest-surviving brands in Boise radio. It was in the ranks of J-105 and call-letter names like KQFC and KBOI – with nearly two decades on the air.

No more.

KZMG is now “93-one Hit Music Now.” So far, we don’t know a lot – other than the station has revamped its imaging. Syndicated Kidd Kraddic and local anchor Tom Collins are still in place this morning. A temporary placeholder website is up – 931hits.com.

The TV spot on the site features a verrrrry familiar voice guy… Take a listen.

Earlier this week, more than 100 Idaho Radio News voters weighed in on the relaunch of KQLZ. In one poll, we asked what format everyone though WOULD launch – and country was the overwhelming answer.

Then for some reason we also asked what format you actually wanted to hear – and modern rock took the day. So I guess everyone gets some satisfaction.

After about three hours of “99.1 The Bronco,” Impact segued to The Virus – which surprised many, but in hindsight the group has a pattern of doing this… so maybe it should not have.

Let’s look at the potential impact of the move. The first and most obvious station in the cross-hairs is KQXR/100.3 The X – which is just up the dial and has similar (for now) call letters to The Virus. KQLZ is making noise about bringing alternative music “back” to the Treasure Valley. I could try and formulate a long in-depth look at the music – but KQLZ’s mix seems to be a bit less hard core. I’ll let you listen and decide for yourself beyond that.

The X has never really seen a serious threat – and with nearly 15 years playing some form of new rock, is the heritage player.

Impact also appears to be using The Virus to put pressure on other competitors to boost its other properties. While KQLZ has no overlap with KWYD/Wild 101 – it has quite a bit of overlap with KSAS/103.3 Kiss FM and KZMG/Magic 93.1. If The Virus can take even a small portion of audience from these stations, it could help increase Wild’s lead over the other pop stations.

The Virus also could take some listeners from KJOT and KKGL/96.9 The Eagle – and that might give KSRV/96.1 Bob FM better positioning among rock stations.

Will this work? Time will tell. The 99.1 frequency has been very unstable over the past decade and has seen very little success. The best number I have for 99.1 is fall 1998, when The Music Monster scored a 3.8 12+ rating, before quickly falling back to a 1.9. The frequency has not broken the 2.0 barrier since then.

The X has seen a general downward trend, with the days of 7.0+ ratings long gone. However, the latest series of moves on the station have moved the needle from a low of 3.1 back to a respectable 4.6 this spring.

A former Boise radio operations manager once told me the story of a morning host who walked into a meeting, threw a fork down on the table and said “stick a fork in me, I’m done.”  That was his classy way of announcing his resignation.

In the days leading up to the spring book’s release, there had been lots of chatter about a station finally throwing down the fork and flipping formats.

The suspects: KAWO/Wow Country 104.3, KXLT/107.9 Lite FM, KZMG/Magic 93.1 and KJOT/J-105.

But all of those stations seemed to have done just well enough to earn them a reprieve.

KJOT pulled up its numbers substantially. It is still the #2 pure-play classic rock station (behind KKGL), but among adults 25-54, it is beating stablemate KQXR (to say nothing of KRVB).

KZMG continued to see audience erosion just about everywhere – but as I noted here, it looks like Citadel is giving the station one more shot before making a drastic change. Also of note – Citadel has not flipped one single station in the Boise market since it acquired these properties.  The most drastic “makeover” was the rebranding of KTIK to add “The Ticket” to its name upon acuisition, and some slight changes to KQFC’s branding.

KAWO/Wow Country 104.3 is still the #3 country station in the market – but saw improvement in all the timeslots and most key demos. While it is not the station’s best book (that was spring of 2008) – it did show signs of life after a very poor fall 2008 book).

KXLT/107.9 Lite FM may be the closest to the guilatine – its numbers fell from the fall book in many places.  When you take the 12+ view however, KXLT is tied with KCIX/Mix 106 at the moment.  But when you dig into the demos, Mix has a clear advantage.  The one upside at the moment for Lite: zero personell costs.  The station is now completely jock-free — and the only “talent” on the station right now is Delilah.  Peak’s running the frequency cheaply – and always sees a boost from its Christmas music stunt in the fall.

So what does that leave us? KRVB? KQLZ? Journal has indicated that it likes what is happening on KRVB/Idaho’s 94.9 The River – and the station seems to be able to deliver for advertisers, despite its continually low ratings. The station in its previous incarnation – as KFXJ/KF-95 had a similar problem – but The River has been at the bottom of the ratings heap for quite some time now.

KQLZ/99.1 Idaho’s True Oldies Channel is probably safe for now – since Impact has some success in KWYD and KSRV to talk about.

This should shock no one, and as our poll earlier this summer predicted – KWYD/Wild 101 saw a strong ratings increase in its first full ratings period. The Urban CHR station notched a 4.8 12+ rating, good enough to beat all but four other stations in the Boise market.

Wild also topped direct competitor KSAS/103.3 Kiss FM – which took home a 4.4, and KZMG/Magic 93.1 at 3.1.

The question now – will the station be able to keep up the momentum and maintain its spot at the top of the pops?

KZMG/Magic 93.1 is one of the longest-running heritage stations in the market. Launched in April of 1990, just a handful of stations have stuck with a format and brand name longer (KJOT/J-105 and KQFC among them). After a rough initial launch, the station turned into a missile squarely aimed at KFXD/KF-95 – an attack that ultimately took down the older pop station. As we’ve talked about before, KZMG enjoyed dominance for quite some time, until KSAS/103.3 Kiss FM launched in August of 200 – and took a chunk of Magic’s audience with it. The two stations see-sawed back and forth — until the last year. Chart (blue is KSAS, red is KZMG):

In that time, KSAS seems to have found a formula and group of people that fit the audience. After a high amount of turnover, the combination of Hooker in the Morning, Chad, KeKe Luv and Lucky tha DJ has been locked into place for about two years.

Meanwhile KZMG no longer has a dedicated program director, and instead shares Scott Souhrada with classic rocker KKGL. Turnover has become the norm – with a string of morning show experiments, and a lack of stability in other dayparts. The combination has been a boon to KSAS.

But no competition is as simple as two frequencies. The audience KSAS and KZMG seek bleeds over into the listeners that KCIX/Mix 106, KIZN/Kissin’ 92.3, KAWO/Wow Country 104.3, KXLT/Lite 108 and KQFC hope to earn. In the era of cluster radio, it isn’t “one owner, one station” – instead it is “one owner, many stations.” So a decision that is good for, say, KZMG might be bad for KIZN. Group GMs have to weigh how billing for the cluster might be affected.

Late last year, Impact Radio launched KWYD/Wild 101 – and looked to grab a piece of the same pie that KZMG, KSAS, KCIX et al were already trying to divide. We’ll get a look at Wild’s ratings any day now – and see how it impacts the rest of the market – but the chatter on the ground is that it will not bode well for KZMG. KSAS may lose a chunk as well – but conventional wisdom seems to indicate Magic is the also-ran in the fight.

So if you run Magic and Citadel Boise, what do you do? Flip the format? OK, that raises two questions: 1) To what, exactly; and 2) How does that impact your other female-skewing stations, KIZN and KQFC. Can you afford to send Magic’s remaining audience straight to KSAS or KWYD – in the process boosting those stations? Maybe – and who knows… it may happen. But somehow, some way, KZMG has made it to nearly twenty years on the air. People still think that heritage has power.

Recently, the station jettisoned high-priced locally-based talent Dan Tooker in the morning – and after experimenting with another team, picked up the syndicated Kidd Kraddick in the Morning. While Kidd airs on lots of CHR stations – it also has its fair share of Mix, Star and Power-named stations on its roster. The show plays like a hot AC program. Heavy on the Hollywood scoop, light on blue humor. It features a raft of features aimed at mothers of kids, and would be right at home on Mix 106.

Then two other factors came into play. Afternoon host Miggy Santos bolted for Peak Fresno – and his afternoon “PM Party” with its nearly dayparted rhythmic lean and heavy promotion of bar gigs disappeared. Former mid-day host Matt Johnson moved up, and is playing more closely to the normal daytime playlist. At the same time, Peak let star player Tom Collins go – and Citadel wasted no time adding him to the Magic team – helming the same mid-day slot he had on KCIX for the better part of the last decade.

Then there’s the music. Top songs are from artists like Taylor Swift, Daughtry, Nickelback, Rob Thomas, The Fray, Kelly Clarkson sit alongside more CHR artists like Lady Gaga, Sean Kingston and others.

In the last week, the station’s top song – I Gotta Feeling by Black Eyed Peas – hit the air just 60 times — compared with 89 spins for that same song on KSAS (also Kiss’ #1 spin). Magic’s playlist looks like someone decided on a simple equation: KSAS plus KCIX divided by two equals KZMG. That is to say – the playlist takes some of the more CHR elements of Kiss and blends them with the more mellow AC parts of Mix.

This will surprise no one: Tom Collins is back in the ranks of the employed.

Tommy was on the air this morning at KZMG/Magic 93.1 – acting as local anchor for Kidd Kraddick in the morning – as well as host of the station’s mid-day shift.

Let’s raise a glass to Tommy — and to some smart managers at Citadel.

KZMG/Magic 93.1 is looking for a full-time Kidd Kraddick producer/mid-day host. If you apply, make sure to say you saw the posting here! (Full listing after the jump)
Read the rest of this entry »

KZMG/Magic 93.1 afternoon host Miggy Santos will be holding his PM party somewhere else from now on. Santos is no longer on the air, and told his Facebook friends about his departure:

Just to let everyone know ! I am moving on to the next chapter in my life and Leaving Magic 93.1 and Boise. It has been a great 3 years and I love everyone who I worked with and all of the Listeners of Magic 93.1 The Best Radio Station in Boise ! I will be moving to my new station in California really soon so get a hold of me so we can chill :) Thanks Boise for a great 3 Years Miggy

Miggy’s move leaves Magic with just two on-air staffers: MJ and DJ Dickman.

Boise stations KZMG/Magic 93.1, KSAS/103.3 Kiss FM and KWYD/Wild 101 are all paying tribute to Michael Jackson this afternoon — by playing a heavy diet of songs from the best-selling popstar.

• KZMG started the trend at 3:52pm – and has been non-stop Jackson since (as of 5:40pm).
• KSAS started at 4:07pm and played about half a dozen songs, and has talked about it quite a bit throughout the afternoon. Program director KeKe Luv tells Idaho Radio News “Michael Jackson was possibly the Elvis of our generation.”
• KWYD flipped into Michael mode at 4:41pm, and is still playing a heavy portion of his songs.
• KCIX/Mix 106, which promises “the best of the 80s, 90s and now” but is voicetracked in the afternoon — has not played a single Jackson track.

This echoes a similar trend decades ago when stations started playing non-stop John Lennon songs after that icon’s death.

UPDATE: About 20 minutes after this post, Mix 106 played a Jackson tune, according to Yes.com. At 7pm, when the station switches voicetrackers, it played “If Today Was Your Last Day” by Nickelback (basically a song about one’s last day on earth), followed by Beat It. Then, back to the music.

KZMG is running a series of promos – one of which is voiced and written as if the station is talking to Michael directly… ‘you will be missed Michael, from all of the Treasure Valley and the staff at Magic 93.1.’

KWYD laid off the all-Jacko all the time vibe, but in the 9pm hour has played several Jackson tracks.

KZMG/Magic 93.1 is hosting its second Baby Idol contest – and voting is on now to determine the cutuest baby in the Treasure Valley. The winning baby gets a new high chair, stroller and more.

Just about everyone is jumping on the Twitter bandwagon. Some of my favorite “tweets” (aka Twitter posts) from the past few days:

@1071KHits: quote of the AM “The young naked man approached her with this poodle, and she immediately realized something peculiar.” http://bit.ly/yofWp

@kekeluv: Just woke up! Now, I can’t sleep! Welcome to my world ever since last april! Eating cereal, working on Taylor Swift promo, headed 2 work!

@580KIDO: Who is the sexiest cartoon character of all time? Dave and Brian will let you know what America decided just after 8am.

@donjarrett: has exceeded the maximum attention span of a 6 year old….and the drama begins in 5…4…3…2…1….duck & cover!

@kissin92: Billy Currington joins Cody Alan on CMT Radio Live 7pm – 12m on Kissin’ 92. Catch him tonight! www.kizn.com for everything Kissin92!

@miggy05: Ordering Twilight on PPV Iam Scured !!! hahahah

@DJDickman: @luckythadj get off the railing. Safety first!

@LuckyThaDJ: @miggy05 your down for shots ? Lol no friggin way ! Have a good night man

@Wild101: Thank You Everyone For The Love And Thank You For Keeping It Locked On Wild 101 Idaho’s Party Station!!!

@frosticles: The president giggling on 60 Minutes didn’t bother me. I figured the laugh meant, “Look how much work I have to do.”

KZMG/Magic 93.1 is giving up on a live and local show for its morning drive slot.

Kidd Kraddick in the morning will join the station starting Monday, with current host MJ handling weather and traffic, etc.

Kraddick last aired in the market on KSAS/103.3 Kiss FM from 2004 to 2006.

It’s been a good month for the syndicated show — it is also picking up KTPZ/94.3 Music Monster.

Speaking of KTPZ – the station has turned into a giant jukebox — with the syndicated Kraddick in the morning, Ryan Seacrest in afternoon drive and the syndicated Party Playouse show at night. The station is jockless overnight.

KZMG/Magic 93.1 morning host Melissa Dawn has left Citadel.  She came to the group from KXLT/107.9 Lite FM and anchored news for KBOI for the better part of a year. After Citadel parted ways with Dan Tooker, Dawn moved over to Magic and was paired with Matt Johnson.

Melissa’s departure was penciled out before today’s pay cut was announced.

KIZN/Kissin 92.3 and KZMG/Magic 93.1 are asking listeners to use a little TLC and make valentines for Idaho troops serving overseas.  The stations are asking listeners to make valentines and send them to the station by the end of this week.  The packages will be shipper overseas in time for Cupid’s favorite day.  KIZN’s done this before and is hoping to expand the effort this year.

A couple of stations have launched their Christmas efforts since our update last week.

• KZMG/Magic 93.1 is in the middle of its “Christmas Crusade” – connecting families in need with people who have items and money to give.
• KSAS/103.3 Kiss FM is doing something similar with the “Kissmas Tree of Sharing.”

E.Idaho and Magic Valley folks – send me what you are doing for your community and I’ll round up the items later this wek.

And we thought Idaho Radio News got into unimportant minutiae. This from a local gossip blog:

[a website] accidentally let it slip last week that Miggy Santos of magic [sic] 93.1 and his girlfriend Bethany were rumored to be getting hitched in Vegas this weekend. We got a lot of flack (what’s new) for the breaking news as Miggy issued a myspace [sic] bulletin statement saying:

Well… it said they weren’t…. but then the website said they were… but then it said they weren’t and then she said that he said that her brother said that…

Oh wait… sorry… most of us aren’t in high school anymore.  Most of us.

Is there a market in Boise for three CHR stations, plus KCIX/Mix 106?  Folks who like a little Akon in their musical diet are well served – with three stations playing rhthymic cuts.

KWYD/Wild 101 lit up its new transmitter this week – and is bounding out of the gates with 15,000 songs without a paid commercial.  Former CHR powerhouse KZMG/Magic 93.1 also had a major change this week, when it took Dan Tooker off the payroll and re-tooled its morning show with Melissa Dawn and MJ.

KSAS/103.3 Kiss FM had a remarkably strong book in the spring, fueled by huge female demos for its Hooker in the Morning Show – and also saw strength across the board (which may have been the glow of its “Live for 175″ sutnt).  The station has been well-programmed and seems to have found a niche musically that works — so it has the three Ms – Music, Mornings and Marketing going strong. The somewhat cheesy but effective “Whose House” and “Muawwww” buzzwords seem to stick with the audience and engage in a way that I wouldn’t have expected.  Even if they don’t know how to spell them on a billboard.

KZMG/Magic 93.1 is having trouble on all three fronts. We’ve talked at length about its problems finding a morning show that sticks around – with an average of more than two per year over the last five years. If there’s one thing that’s consistent at 93 – it’s change.  The station’s marketing position isn’t clearly defined either, and with Citadel’s cash woes, it doesn’t seem there will be much of a change.  The station is understaffed and outgunned.  PM dude Miggy Santos is a big bright spot for the station – but of late, he’s the only thing it has going for it.

That brings us to Wild. Impact has launched four very distinct FM stations in the past two years – oldies, Spanish-language, variety hits and now rhythmic.  The station is ignoring KZMG all together and focusing in on KSAS.  The news release from Impact yesterday noted that most markets in our region have a Rhythmic station – from Seattle to Spokane to the Tri-Cities and even Colorado Springs (which is in many ways similar to B-town).  No one has ever tried it in Boise, though both KSAS and KZMG have toyed with the idea and even have programmed closer to that edge at times – always to retreat back to the pop middle ground.  If the Wild folks are smart they’ll find a way to build buzz very fast.  40 days without a commercial can be effective – witness what KCIX/K-106’s launch as an AC station did all those years ago with 106 days of commercial free music.  But they’ve got to let people know the station exists.  So far there’s been no general media play, and they didn’t blow up someone’s favorite station, so there isn’t even buzz on that front.  The imaging so far is pretty basic. The Mac vs. PC ad takeoff is overdone (even another local advertiser is doing it right now), and KSAS is smart to not step into the snakepit that KZMG did in the late 1990s by acknowledging their cross-town rival.  It remains to be seen if Wild will pop – or be able to make revenue.

Three pop stations pulling a 2 to 3 share isn’t going to work. If however just two stations are left standing – it’s very possible that KZMG won’t be one of them without something changing.  Ending the Tooker experiment early was probably the right call – the show just didn’t have the right tone somehow, and seemed entirely out of place on a pop station.  MJ and Melissa could have a better go of it – but the rest of the station has to improve if they are going to last for more than six months like so many shows before them couldn’t.

- DanTooker.com reverted to its old self – a pitch for a new job for Dan.

- Matt Johnson (MJ) is now joined by Melissa Dawn for the morning shift. She had been doing mid-days at the station, and news for KBOI.  It is a return to mornings on KZMG for Melissa – she used to host with Steve Shannon.

As we reported last week, Dan Tooker isn’t alone after being cut from KZMG/Magic 93.1.

KTIK’s J Bates tells Idaho Radio News he will no longer handle anchoring duties for the station, but he’ll continue to be part of Bronco game day coverage on KBOI.

KZMG morning producer Casey Acevedo left the station – but was not let go.  She’s tells me she has moved to a producer job with Entercomm in Austin, TX.  She’ll work for the evening “Your Time with Kim Iverson” show.

PJ Stover tells Idaho Radio News that she’s also looking for a gig, after being let go from KQFC.

Rattlesnake Jake moves from KIZN nights to KQFC mid-days as “Jake Austin.”

KZMG/Magic 93.1 and Dan Tooker have parted ways according to a memo sent to staff. The circumstances aren’t known, and the memo doesn’t make it clear if the parting of ways was amicable.  His bio and picture are still all over KZMG.com and DanTooker.com is still active.

The move is blamed on the economy – and the need to scale back.

(Yes, I’m erratic… it’s like an addicition to smoking. You know it’s bad for you but want to take a drag when you smell secondhand smoke.  Radio news is my secondhand smoke.)

Friend, colleague and KJOT/J-105 night guy Cale led me to a funny discovery a few weeks ago: a KTVB trash can covered with stickers out back by the satellite dishes.  It featured a trio of stickers from Citadel stations that throw back to the old days:

Over the past two decades or so, there are several instances where an upstart station bested the heritage player in the category. KZMG/Magic 93.1 destroyed KFXD/KF-95… KTHI/107.1 K-Hits beat out KLTB/Kool Oldies 104.3 and a few other scattered instances.

KAWO/WOW Country 104.3 hopes it is on that kind of meteoric rise. But for every Magic beating KF-95 there’s a mis-fire (K-106 taking on KZMG anyone?). When Clear Channel launched KTMY/My Country 104.3, it didn’t offer anything better than KIZN. Sure it played country music, but just spinning similar tunes to KIZN or KQFC isn’t enough. When Peak came in, they dumped the lame My Country presentation and started over by putting together a team of people hell-bent on winning, and dropped the money they needed to do it. The station is well-packaged and put together – and frankly makes KIZN and KQFC work harder to earn their place in the market.

Who wins? The listener. Country listeners have three solid options, with three different approaches to the market and different sets of talent. You’ll have your Mee in the Morning die-hards, KQFC loyalists and WOW fanbase.

This fight isn’t likely to be the type that leaves a station on the chopping block like what Mike Kasper and the Magic team did to KF-95 15 years ago, but KIZN and KQFC have a real enemy to battle (other than each other… which we all know has been the weirdest competition in his market) – and they are both sharper and stronger for it.