Idaho Radio News Etc.

We’ve been closely watching the Spanish-language stations in the Treasure Valley – which collectively had a strong spring book. With the fall numbers, the stations fell back to earth:

- KWEI-FM fell from 1.1 to 0.7.
- KDBI-FM fell from a 3.8 to 0.9
- KQTA charted for the first time at 0.7.

KAWO/WOW Country 104.3 began to see its numbers rise – to a 3.7 in the fall, versus a 2.0 last spring. The Peak-owned station is still the country caboose, with KIZN/Kissin’ 92.3 topping the chart with a 6.3 and KQFC at a 5.4.

KIDO/News Radio 580 had a solid book – with its best numbers since 2004, landing at a 6.3 in the 12+ numbers. KFXD/ All Talk 63 didn’t fare as well – with a .9 rating – its worst performance since at least 1998. Its been suggested that perhaps the diary system is benefiting Jon & Chris – since the duo used to be on KIDO/630 AM. At the end of the day though, does Peak care?

In the 12+ numbers – it seems like no one did well. KTHI, KIZN, KCIX, KKGL, KQXR, KXLT, KZMG, KJOT, KFXD and KWEI saw declines from spring to fall. KBOI, KQFC, KIDO, KDBI, KSAS, KRVB and KAWO went up.

If you’ve watched the news…. you’ll understand why I haven’t had a chance to break down the numbers. I’ll get to that soon. In the meantime, comment away on the prior post.

Also: If you have data for me – breakdowns or demos – send them to idahoradio@gmail.com. Anonymity guaranteed.

6.9 KBOI-AM
6.3 KIDO-AM
6.3 KIZN-FM
5.9 KTHI-FM
5.4 KQFC-FM
4.5 KKGL-FM
4.3 KXLT-FM
3.9 KSAS-FM
3.7 KAWO-FM
3.7 KQXR-FM
3.5 KCIX-FM
3.3 KRVB-FM
3.3 KZMG-FM
3.2 KJOT-FM
3.0 KSRV-FM
2.6 KTIK-AM
1.5 KAYN-FM
1.5 KGEM-AM
1.1 KCID-AM
0.9 KBXL-FM/KDZY-FM
0.9 KDBI-FM
0.9 KFXD-AM
0.7 KQTA-FM
0.7 KWEI-FM

Ratings advances should hit the street… oh — any time now.