Idaho Radio News Etc.

As Peak Broadcasting ramps up its Bronco Sports Network, affiliate KSRV/1380 AM is increasing its sports coverage.

The Argus Observer notes KSRV will air high school football games for Fruitland and Ontario High Schools. Station manager Dave Tester will also host three local sports shows each week. A lunch-time show will broadcast from Fiesta Guadalajara from 12:15-1pm – then the Argus Observer newspaper and KSRV will team for a coaches show each Saturday morning at 9am, live from Carl’s Jr.

KSRV will also do two HS football games at once this Friday – with the assistance of the KQLZ/100.7 transmitter (which will soon have new call letters). Ontario vs. The Dalles airs at on KQLZ at 6:30 and Fruitland vs. LaGrande takes off at 7pm on KSRV.